HubSpot IS Our Marketing Department
Updated June 16, 2015
HubSpot IS Our Marketing Department
Score 10 out of 10
Vetted Review
Verified User
Software Version
Professional
Overall Satisfaction with HubSpot
I use HubSpot to manage both marketing to our leads and prospects, and member communication with subscribers to our SaaS product. Because we are a very small company (5 people) with no dedicated sales team, we have to be able to move our leads through the sales funnel with minimal direct interaction. HubSpot allows me to study what's working and what's not so I can spend my time fine-tuning our efforts and outreach.
Pros
- The site page and landing page tools let me create new pages and rework existing pages on the fly. The blog tool is simple to use and the SEO hints help me make sure what we're publishing can be found easily by our targets.
- The list tool is one of my favorite features. We have seemingly infinite ability to segment leads which helps me understand who they are, what their interests are, and how we're doing in attracting the kind of customers most likely to benefit from our product. Not only filter for contact properties, but really zero in on a specific set of behaviors -- email interactions, page visits, etc.
- The workflow tool just keeps getting better. I've been able to easily create drip campaigns and change or expand those sequences easily.
Cons
- The new CRM is a work in progress. As is, it isn't exactly what we need because we want to track something other than the sales funnel, but given HubSpot's track record for constant improvement I'm hopeful that it will be a better fit in the future.
- In early going (2013) the content management tools were a bit "cludgy" but again, over time improvements are continuous and I find the "COS" it pretty easy to use overall.
- The campaigns tool is very interesting, but I've had an issue with tracking the conversion of imported contacts to customers. As it's built, I currently don't get "credit" for those conversions in the campaign dashboard.
- Tracking lets us keep an eye on engagement of our existing customers and for us retention is key.
- HubSpot has significantly shortened the time it take for our marketing qualified leads to convert to customers. Tracking and lists work together so I can understand what information they already have, identify the missing links and quickly deliver "the rest of the story."
- Workflows allow a "one man band" like myself to function like a team of two or three people. Without HubSpot, I simply could not keep up with the marketing and customer service demands of a small start up company.
Comments
Please log in to join the conversation