HubSpot IS Our Marketing Department
Anonymous | TrustRadius Reviewer
Updated June 16, 2015

HubSpot IS Our Marketing Department

Score 10 out of 10
Vetted Review
Verified User
Review Source

Software Version

Professional

Overall Satisfaction with HubSpot

I use HubSpot to manage both marketing to our leads and prospects, and member communication with subscribers to our SaaS product. Because we are a very small company (5 people) with no dedicated sales team, we have to be able to move our leads through the sales funnel with minimal direct interaction. HubSpot allows me to study what's working and what's not so I can spend my time fine-tuning our efforts and outreach.
  • The site page and landing page tools let me create new pages and rework existing pages on the fly. The blog tool is simple to use and the SEO hints help me make sure what we're publishing can be found easily by our targets.
  • The list tool is one of my favorite features. We have seemingly infinite ability to segment leads which helps me understand who they are, what their interests are, and how we're doing in attracting the kind of customers most likely to benefit from our product. Not only filter for contact properties, but really zero in on a specific set of behaviors -- email interactions, page visits, etc.
  • The workflow tool just keeps getting better. I've been able to easily create drip campaigns and change or expand those sequences easily.
  • The new CRM is a work in progress. As is, it isn't exactly what we need because we want to track something other than the sales funnel, but given HubSpot's track record for constant improvement I'm hopeful that it will be a better fit in the future.
  • In early going (2013) the content management tools were a bit "cludgy" but again, over time improvements are continuous and I find the "COS" it pretty easy to use overall.
  • The campaigns tool is very interesting, but I've had an issue with tracking the conversion of imported contacts to customers. As it's built, I currently don't get "credit" for those conversions in the campaign dashboard.
  • Tracking lets us keep an eye on engagement of our existing customers and for us retention is key.
  • HubSpot has significantly shortened the time it take for our marketing qualified leads to convert to customers. Tracking and lists work together so I can understand what information they already have, identify the missing links and quickly deliver "the rest of the story."
  • Workflows allow a "one man band" like myself to function like a team of two or three people. Without HubSpot, I simply could not keep up with the marketing and customer service demands of a small start up company.
For a smaller company, the price makes it a fairly serious commitment. It's inbound marketing, not magic, and you definitely only see gains if you put in some time to understand the concepts and the tools.

HubSpot Feature Ratings

WYSIWYG email editor
10
Dynamic content
10
Ability to test dynamic content
Not Rated
Landing pages
10
A/B testing
Not Rated
Mobile optimization
8
Email deliverability reporting
9
List management
10
Lead nurturing
10
Lead scoring and grading
10
Data quality management
9
Automated sales alerts and tasks
Not Rated
Calendaring
Not Rated
Event/webinar marketing
Not Rated
Social sharing and campaigns
8
Social profile integration
Not Rated
Dashboards
9
Standard reports
9
Custom reports
9
API
Not Rated
Role-based workflow & approvals
Not Rated
Customizability
Not Rated
Integration with Salesforce.com
Not Rated
Integration with Microsoft Dynamics CRM
Not Rated
Integration with SugarCRM
Not Rated