Creativity and Connection creates Inbound Culture
Deirdre Doyle | TrustRadius Reviewer
March 04, 2015

Creativity and Connection creates Inbound Culture

Score 10 out of 10
Vetted Review
Verified User
Review Source

Software Version

Enterprise

Overall Satisfaction with HubSpot

HubSpot is currently being used by our entire organisation, from a global corporate view to current roll out in our 33 sales companies. It has addressed the primary business problem we had to overcome of not having a global CRM. We were not able to track from a group level the number of sales leads coming in online and their conversion.
  • Forms - Exceptionally easy to embed, install, update and track.
  • Landing pages.
  • Blog pages.
  • Currently we have an issue, which HubSpot is aware of, that being a corporate company we have many sales companies with their own website domain, these are not technically subdomains as they have their own xx site address but are under the corporate umbrella. We cannot create different admin access, leads rights, dashboards for each domain without each sales entity having their own account, which creates a secondary problem. Apart from the cost issue, we need to have a global overview of all activities being performed in online, and with separate accounts we lose that. It is also impossible for us to have one enterprise account, which we currently have, with over 33 people of different skills levels accessing the same account. Also there is a conflict of interest in the leads visibility allowed between countries.
  • We have only had the solution in the last four months, so we are in the very beginning stage of analysis on the ROI, but we have seen a very positive trend in lead generation and tracking. Once we have focus pages, landing pages, and campaign pages up and running, we hope to see a lot better ROI.
HubSpot is less appropriate if you have separate websites, under the same umbrella, and need to have a global overview.

HubSpot Feature Ratings

WYSIWYG email editor
Not Rated
Ability to test dynamic content
9
Landing pages
10
A/B testing
Not Rated
Mobile optimization
9
Email deliverability reporting
7
List management
5
Lead nurturing
8
Lead scoring and grading
8
Data quality management
Not Rated
Automated sales alerts and tasks
Not Rated
Calendaring
Not Rated
Event/webinar marketing
Not Rated
Social sharing and campaigns
9
Social profile integration
8
Dashboards
9
Standard reports
9
Custom reports
8
API
Not Rated
Role-based workflow & approvals
10
Customizability
2
Integration with Salesforce.com
10
Integration with Microsoft Dynamics CRM
10
Integration with SugarCRM
Not Rated