Good tool but a lot can be improved
June 04, 2015

Good tool but a lot can be improved

Anonymous | TrustRadius Reviewer
Score 6 out of 10
Vetted Review
Verified User

Software Version

Professional

Overall Satisfaction with HubSpot

My company is using HubSpot to automate our on-boarding as well as for all marketing communication.

Pros

  • It seems to be easy to use
  • Simple to use API
  • Good support

Cons

  • Bad - not customizable reporting
  • Limited search
  • No strong support for other social media tools other than Twitter
  • Better tracking of communication
  • Good integration with our software in-home built via their API
  • Good integration with saleforce
Compared to Marketo and Pardot. We chose it for the price and feature set.
HubSpot is a pretty good tool, but check if you can generate the reports you need. We couldn't.

HubSpot Marketing Hub Feature Ratings

3.8
WYSIWYG email editor
4
Dynamic content
2
Ability to test dynamic content
1
Landing pages
Not Rated
A/B testing
1
Mobile optimization
4
Email deliverability reporting
4
List management
6
Triggered drip sequences
8
3.3
Lead nurturing automation
5
Lead scoring and grading
4
Data quality management
1
Automated sales alerts and tasks
3
3.5
Calendaring
4
Event/webinar marketing
3
5.0
Social sharing and campaigns
5
Social profile integration
5
2.3
Dashboards
2
Standard reports
4
Custom reports
1
6.3
API
7
Role-based workflow & approvals
6
Customizability
4
Integration with Salesforce.com
8

Comments

More Reviews of HubSpot Marketing Hub

  1. Home
  2. Marketing Automation Software
  3. HubSpot Marketing Hub Reviews
  4. User Review of HubSpot Marketing Hub