HubSpot turns the gears of your marketing strategy.
Updated February 17, 2016

HubSpot turns the gears of your marketing strategy.

Julie Clarke-Bush | TrustRadius Reviewer
Score 10 out of 10
Vetted Review

Software Version

Basic

Overall Satisfaction with HubSpot

HubSpot is a tool that helps manage all your digital marketing efforts. It's one place for email, social media, blogging, SEO, keywords, analytics and lead conversion with landing pages.
  • If you're doing any email marketing you should be segmenting your lists. For example, if you provide an offer for 6 months free membership, you don't want to keep emailing them after they've joined. HubSpot makes it easy to include a suppression list for future emails.
  • Landing pages are the crown jewel of HubSpot. Use them to host offers and gate your content. Gather email addresses from anonymous website visitors and hand over new leads to your sales team.
  • Optimize your emails with their tools. Get red flags to remind you of all the details you might forget.
  • Their website page design is way easier to use than Wordpress.
  • It does so many things it's hard to master them all. Thankfully they offer great education and support.
  • We live in an education based economy now. You have to be creating content that teaches your customers about your product or service. HubSpot is the perfect tool to distribute, optimize and promote your content.
HubSpot goes hand and hand with a commitment to inbound marketing. You have to produce content to get the most out of this software. To get the best results, be ready to spend AT LEAST 10 hours per week on your inbound marketing strategy.

HubSpot Marketing Hub Feature Ratings

WYSIWYG email editor
10
Dynamic content
9
Ability to test dynamic content
9
Landing pages
10
A/B testing
10
Mobile optimization
10
Email deliverability reporting
10
List management
10
Triggered drip sequences
10
Lead nurturing
10
Lead scoring and grading
Not Rated
Data quality management
9
Automated sales alerts and tasks
9
Calendaring
9
Event/webinar marketing
8
Social sharing and campaigns
10
Social profile integration
10
Dashboards
10
Standard reports
10
Custom reports
10
API
10
Role-based workflow & approvals
10
Customizability
10
Integration with Salesforce.com
10
Integration with Microsoft Dynamics CRM
10
Integration with SugarCRM
10