Hubspot for PR...yes it works!
December 16, 2015

Hubspot for PR...yes it works!

Alex Varney | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User

Software Version

Basic

Overall Satisfaction with HubSpot

We integrated our company's website with Hubspot and also manage a clients website which is integrated with Hubspot analytics and SEO. The Hubspot platform lets us manage the physical structure of our website including our landing pages and layout, but critically gives us insights into what is working and - more importantly - what isn't working; so we can make adjustments and increase traffic, subscription, conversion, and growth. Since we aren't selling a product, we use the tools offered through HubSpot to integrate our social media presence, and keep track of the people subscribing to our content, as well as that of a clients. The free HubSpot trainings and certifications help me use the platform better and helpful support is only a call away.
  • Training and customer support
  • Intuitive interface
  • Useful analytics
  • Changing and updating pages forces me to relearn how to use HubSpot.
  • Sometimes its not immediately apparent where certain functionality is located (i.e. under which tab, etc.).
  • Always new features which don't necessarily apply to me.
  • Increased employee efficiency with regard to social media.
  • Ease of optimizing for SEO and finding good keywords.
HubSpot is better suited to companies selling a product because they fall more into the traditional sales funnel. As a PR company we use many of HubSpot's functions to improve the service we provide to existing clients, but we don't directly convert a certain percentage of our visitors into sales targets, then customers, etc.

HubSpot Marketing Hub Feature Ratings

WYSIWYG email editor
10
Dynamic content
10
Ability to test dynamic content
10
Landing pages
10
Mobile optimization
10
Email deliverability reporting
10
List management
10
Lead nurturing automation
Not Rated
Lead scoring and grading
Not Rated
Data quality management
Not Rated
Automated sales alerts and tasks
Not Rated
Calendaring
10
Event/webinar marketing
10
Social sharing and campaigns
10
Social profile integration
10
Dashboards
9
Standard reports
9
Custom reports
9
API
Not Rated
Role-based workflow & approvals
Not Rated
Customizability
Not Rated
Integration with Salesforce.com
Not Rated
Integration with Microsoft Dynamics CRM
Not Rated
Integration with SugarCRM
Not Rated