HubSpot: great for marketers who are a "one man band"
December 16, 2015

HubSpot: great for marketers who are a "one man band"

Sara Aldworth | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User

Software Version

Professional

Overall Satisfaction with HubSpot

Within the past year, we have put a greater emphasis on publishing and promoting original content to educate our market. We needed a platform that could help us do a better job of managing our contacts and understanding their online behavior in order to tailor our content more appropriately. We also needed a more efficient way of organizing and analyzing our digital marketing efforts. HubSpot was one of several vendors we looked at to help our marketing and sales team gain insights into our audience and improve our efforts in reaching out to them/attracting them to our content.
  • HubSpot does a superb job of onboarding and educating clients. The process is smooth and well-organized. Their learning library of content made it simple for me to get trained quickly on the platform and start using it almost immediately.
  • HubSpot is also great from an ease-of-use perspective. No matter what I'm building in it (email, blog post, landing page, etc.), I don't need coding knowledge. (Although sometimes I will bring a designer in to help jazz things up a bit.) I also find the optimization prompts extremely helpful to ensure I'm covering all the bases before I hit publish/send.
  • With SEO being such a critical component of successful content marketing, I really appreciate the keyword tool. I use it all the time to get new ideas for content or see where I have ranking and conversion opportunities that I can develop further.
  • We used to use Constant Contact for our email marketing. I would like to see HubSpot's email tool improve - something as simple as seeing "forward" information is either not available from HubSpot or not intuitive at all.
  • I have mixed feelings about the campaign tool. Overall, I love the ability to tie multiple pieces of content into a single campaign and see reporting for how it all works together. However, building the campaigns can be a bit of a pain. I don't like needing to publish landing pages in order to build other pieces...I wish there was a way to create all components of the campaign and then hit "publish" all at once, rather than piecemeal and backtrack to add links, etc.
  • I think HubSpot's reporting add-on really ought to be a part of the product as a whole. Reporting and analytics are one of the key ways for me to prove the efficacy of our marketing efforts (and of HubSpot's value). The offerings in the Professional edition are pretty slim in my opinion.
  • Our business has a long sales cycle by nature. The insights we've gotten from working within the HubSpot platform have helped us understand where gaps exist in our content and allowed us to address those gaps quickly. In turn, that has helped us move more groups through our marketing and sales funnel than we have even just a year ago.
For the size of our company and the budget we were working with, we looked at both HubSpot and Marketo. The two were comparable in features and functionality; however, I did not find the Marketo interface as intuitive through the demos we received. I'm sure it also helped that I had some exposure to HubSpot in a previous role, so I knew the learning curve would be much quicker for me with HubSpot as well. I think the biggest difference is that Marketo seems to have a much bigger emphasis on outbound marketing, whereas HubSpot has planted their flag firmly on the inbound side. Given our own strategy of using content to attract, educate and convert our prospects over time, HubSpot seemed to be better aligned.
Overall, HubSpot has been hugely helpful to me. After coming out of an agency setting and moving to the client side, I've become a "one-man band" in marketing. HubSpot makes it much easier for me to be efficient with my time and effective with my efforts. I really can't speak highly enough of their education and support for customers. The Academy broadcasts and the Projects give me great continuing insight not only on using the platform, but on the overall marketing landscape.

HubSpot Marketing Hub Feature Ratings

WYSIWYG email editor
10
Dynamic content
Not Rated
Ability to test dynamic content
Not Rated
Landing pages
9
A/B testing
Not Rated
Mobile optimization
10
Email deliverability reporting
10
List management
10
Triggered drip sequences
10
Lead nurturing
9
Lead scoring and grading
8
Data quality management
9
Automated sales alerts and tasks
Not Rated
Calendaring
10
Event/webinar marketing
9
Social sharing and campaigns
10
Social profile integration
10
Dashboards
8
Standard reports
5
Custom reports
5
API
10
Role-based workflow & approvals
10
Customizability
Not Rated
Integration with Salesforce.com
Not Rated
Integration with Microsoft Dynamics CRM
Not Rated
Integration with SugarCRM
6

Using HubSpot

HubSpot is so easy to use. It's very rare for me to put in a support ticket. I can design simple landing pages, email and campaign myself with quick turn-around time.
ProsCons
Like to use
Relatively simple
Easy to use
Technical support not required
Well integrated
Consistent
Quick to learn
Convenient
Feel confident using
Familiar
None
  • List building
  • Tying content together under a campaign tag
  • Keyword research and page optimization
  • Designing landing pages, blog posts and emails
  • I've had some trouble figuring out why my blog notifications are not connecting to my lists.
Yes - I don't use it often, but I have found it helpful when I need a quick update on the performance of my marketing efforts and I'm away from my laptop.