HubSpot is the Ultimate Inbound Marketing Automation Tool
Updated May 17, 2021

HubSpot is the Ultimate Inbound Marketing Automation Tool

Casey Cleary (LION) | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User

Software Version

Professional

Overall Satisfaction with HubSpot

Our company is using HubSpot across the whole organization, primarily as an inbound marketing automation tool for new clients. It is addressing the problem of our clients not having a quantifiable, closed loop marketing funnel where leads and customers can be tracked through the buyer's journey.
  • The blogging tool is so easy to use. You just enter the text and follow the SEO requirements and voila! - optimized blog posts in minutes.
  • Creating conversion paths in HubSpot is simple because there are templates available, you can customize your own and build thank you emails, forms, landing pages, and connect them all together so they're ready to start converting leads!
  • The social publishing tool could use some improvements. There is no library function, so updates can't be reused in a customized posting schedule. They're just scheduled for a certain date and time as a use-once update.
  • Generates more leads and customers for our clients on a consistent basis through their inbound marketing funnels.
  • Increased traffic to client and internal pages.
Teamwork Project Manager, Basecamp
HubSpot is a substantial monetary investment so it is only viable for our clients with middle to upper tier packages. Clients with smaller marketing budgets won't be able to access the amazing inbound marketing tools that HubSpot provides.

HubSpot Marketing Hub Feature Ratings

WYSIWYG email editor
Not Rated
Dynamic content
Not Rated
Ability to test dynamic content
Not Rated
Landing pages
9
A/B testing
8
Mobile optimization
9
Email deliverability reporting
10
List management
9
Triggered drip sequences
9
Lead nurturing
10
Lead scoring and grading
9
Data quality management
9
Automated sales alerts and tasks
9
Calendaring
9
Event/webinar marketing
9
Social sharing and campaigns
8
Social profile integration
9
Dashboards
9
Standard reports
9
Custom reports
9
API
Not Rated
Role-based workflow & approvals
Not Rated
Customizability
Not Rated
Integration with Salesforce.com
Not Rated
Integration with Microsoft Dynamics CRM
Not Rated
Integration with SugarCRM
Not Rated

HubSpot Support

There have been a few glitches with social publishing times and blog post images & publish dates that have reoccured after being supposedly fixed, but the communication has been good and I have received multiple updates on where things are in the process of finding solutions.
ProsCons
Good followup
Knowledgeable team
Problems get solved
Immediate help available
Support cares about my success
Quick Initial Response
Need to explain problems multiple times
Yes - Yes, for the most part. There is an issue I've experienced multiple times with the "publish now" feature for social posting where it has taken up to a half an hour to actually post to the social channel. That is still in the process of being fixed and I have not received another update on that. It's a pretty big impediment and seems like a high-priority issue to have fixed for all users.