Great marketing automation software for all your marketing needs
December 08, 2016

Great marketing automation software for all your marketing needs

Gerry Dapergolas | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Review Source

Software Version

Enterprise

Overall Satisfaction with HubSpot

Hubspot is a great marketing automation software for all your marketing requirements. What I like best is that you can have everything in one place: emails, workflows, social media management, landing pages (LP), and analytics.

It's being used across the whole organisation. We are a marketing agency.

What business problems am I solving?

ROI, Sales and Marketing Alignment, Marketing insights

  • Build landing pages
  • Lead gen
  • Email workflows
  • Capture details
  • Inbound marketing
  • Ads add-on a bit buggy
  • ROI
  • Sales and marketing alignment
  • Understand customer journey
B2B organisations will benefit the most from HubSpot. Can be a bit problematic with more e-commerce type of businesses.

HubSpot Marketing Hub Feature Ratings

WYSIWYG email editor
Not Rated
Dynamic content
9
Ability to test dynamic content
9
Landing pages
9
A/B testing
7
Mobile optimization
8
Email deliverability reporting
8
List management
9
Triggered drip sequences
9
Lead nurturing
10
Lead scoring and grading
9
Data quality management
9
Automated sales alerts and tasks
9
Calendaring
8
Event/webinar marketing
7
Social sharing and campaigns
7
Social profile integration
7
Dashboards
8
Standard reports
8
Custom reports
8
API
9
Role-based workflow & approvals
9
Customizability
8
Integration with Salesforce.com
8
Integration with Microsoft Dynamics CRM
Not Rated
Integration with SugarCRM
Not Rated