Great Marketing Automation Solution
December 20, 2016

Great Marketing Automation Solution

Stacey Paine | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User

Software Version

Enterprise

Overall Satisfaction with HubSpot

Our organization uses HubSpot as a central tool for marketing campaign automation and management including e-mails and lead nurturing, blogging, landing page and call-to-action development and analytics. We have been extremely pleased with HubSpot’s integrated tools, intuitive user interface and excellent customer support.

Until recently, we had not fully taken advantage of HubSpot’s CRM capabilities. We recently determined that we had a need for a new CRM tool though and have just finished moving our entire sales management process to HubSpot. Thus far, we are extremely pleased with the HubSpot CRM and believe this tool will provide our sales team the organization and tracking capabilities that will help them succeed while providing the back-end analytics to help improve our sales projections.

  • E-Mail
  • User Interface
  • Customer Support
  • Frequent User Interface Changes - a pro but can be difficult for users to navigate if not using HubSpot daily
  • HubSpot has improved our marketing campaign management and streamlined our sales management processes, leading to positive ROI impacts.
HubSpot is a very helpful tool for marketing departments wanting a central tool for campaign functions and analytics. The CRM tool can benefit any organization requiring sales program organization. The marketing and CRM tools are highly customizable and can be adapted to the unique sales and marketing needs of any company.

HubSpot Marketing Hub Feature Ratings

WYSIWYG email editor
10
Dynamic content
9
Ability to test dynamic content
7
Landing pages
10
A/B testing
7
Mobile optimization
9
Email deliverability reporting
10
List management
10
Triggered drip sequences
7
Lead nurturing automation
10
Lead scoring and grading
9
Data quality management
9
Automated sales alerts and tasks
9
Calendaring
9
Event/webinar marketing
Not Rated
Social sharing and campaigns
Not Rated
Social profile integration
Not Rated
Dashboards
7
Standard reports
7
Custom reports
5
API
Not Rated
Role-based workflow & approvals
8
Customizability
9
Integration with Salesforce.com
Not Rated
Integration with Microsoft Dynamics CRM
Not Rated
Integration with SugarCRM
Not Rated