HubSpot, just what we needed!
December 15, 2016

HubSpot, just what we needed!

Maria Douich | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User

Software Version

Enterprise

Overall Satisfaction with HubSpot

We are a software company that uses hubspot for marketing automation. Mainly email marketing and we are constantly improving our use of the tool to become more inbound-centric in marketing and lead generation strategy. We track contact engagement and behavior around our content offers, blog and website. We are working to implement automatic workflows to enroll contacts into nurturing programs to further them into the journey to becoming a customer.

Pros

  • Ease of use and UI.
  • Amazing customer support.
  • Intuitive reporting and analytics.

Cons

  • Improvements on the calendar feature is welcome!
  • Need for easier interface in template building.
  • Need for more reporting criteria and features.
  • Positive: automated many manual tasks and has provided useful tips and best practices for best ROI.
  • Positive: having the support from our hubspot team has been very beneficial in guiding us through the process in improving our efforts.
  • Negative: it takes a while to gather data and start analyzing ROI.
My team has previously used Silverpop and it was proven that hubspot has been more intuitive, easy to use and more of a complete solution for marketing automation. Hubspot has put a lot into persepctive as to what we should and shouldn't be doing in terms of lead generation and inbound v. outbound marketing.
HubSpot is a one stop shop for all things marketing. It is important to understand the tool completely before implementing your team and efforts on it. the tool must be used correctly or the automation just doesn't work. I believe it's also recommended that all is housed under hubspot for better reporting: blog, social media, website. This is the only way you can track contact behavior around everything and generate some insightful reports.

HubSpot Marketing Hub Feature Ratings

WYSIWYG email editor
10
Dynamic content
10
Ability to test dynamic content
10
Landing pages
8
A/B testing
5
Mobile optimization
9
Email deliverability reporting
10
List management
10
Triggered drip sequences
10
Lead nurturing automation
10
Lead scoring and grading
10
Data quality management
10
Calendaring
5
Dashboards
10
Standard reports
6
Custom reports
6
API
7
Role-based workflow & approvals
10
Customizability
10
Integration with Salesforce.com
4

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