Why HubSpot Should be Added to Your Marketing Efforts
March 23, 2017

Why HubSpot Should be Added to Your Marketing Efforts

Anonymous | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User

Software Version

Enterprise

Overall Satisfaction with HubSpot

HubSpot is currently used across our Marketing and Sales teams, and our leadership team is able to access the platform for reporting purposes. We leverage HubSpot's CRM, Marketing and Sales Pro features to be our all encompassing marketing and sales platform. This helps us catalogue our prospects, clients, deals, forecasting and especially content creation.
  • HubSpot is great at helping you implement best practices in your content creation.
  • HubSpot has a very versatile contact management system that makes it very easy to track movement with prospects.
  • HubSpot support is always ready to help if you need it. I recommend calling vs. emailing though.
  • Some reports aren't as easy to read as you may like.
  • I'd like to be able to build out my dashboard a bit more.
  • Emailing support can be a longer process than necessary. It's best to just call.
  • HubSpot has served as the engine for our content creation - we have improved our email marketing, social, blogging and webpage optimization as a result.
  • Because of it's larger investment, we have had to keep our marketing focus on things that the platform provides.
  • Inbound marketing is now a practice at our agency where it once didn't exist at all.
HubSpot is best when you need an all encompassing solution. If you just need a few of its features, it won't be as cost-effective. For example, if you just need an email marketing provider, HubSpot probably isn't the most affordable option - but if you're tying the rest of your content creation into the mix - it is the perfect platform.

HubSpot Marketing Hub Feature Ratings

WYSIWYG email editor
9
Dynamic content
9
Ability to test dynamic content
10
Landing pages
9
A/B testing
9
Mobile optimization
10
Email deliverability reporting
10
List management
10
Triggered drip sequences
9
Lead nurturing automation
10
Lead scoring and grading
9
Data quality management
9
Automated sales alerts and tasks
9
Calendaring
9
Event/webinar marketing
9
Social sharing and campaigns
10
Social profile integration
10
Dashboards
9
Standard reports
9
Custom reports
8
API
9
Role-based workflow & approvals
10
Customizability
9
Integration with Salesforce.com
7
Integration with Microsoft Dynamics CRM
Not Rated
Integration with SugarCRM
Not Rated