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HubSpot Review from B2B marketing exec
Updated March 29, 2017

HubSpot Review from B2B marketing exec

Emily Clayden | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User

Software Version

Professional

Overall Satisfaction with HubSpot

I am an inbound marketing exec who uses HubSpot on a daily basis. The company I work for, Strategic IC, is a B2B digital marketing agency that helps clients generate qualified leads via inbound marketing and sales, social media and open source web development. We are a Gold Certified HubSpot partner and therefore also promote the use of HubSpot to our own clients. We use HubSpot to run various different Inbound campaigns, and create lots of landing pages and CTAs through HubSpot. HubSpot is used throughout the whole of the company and is a very easy and intelligent tool to use. We and also our clients that have bought HubSpot have experienced good results from using the tools it provides.
  • Online training academy and certifications - Provide step-by-step videos/classes to help you implement what you want to achieve
  • In depth analytics and data collection
  • In depth customer timeline that tracks every communication you exchange
  • In order to pass some certifications, you have to submit a practical assessment. This can often take a while to be graded and returned to you. Some modules remain locked until you have received the practicum back, causing delays in getting certified.
  • Add-ons through HubSpot are expensive, some clients do not want to pay out for these extras.
  • Links sometimes break on blog posts.
  • Very positive return on investment
  • Increased amounts of traffic
  • Increased amount of leads/customers
Very natural and easy to use software. Includes lots of training and certifications so it can be used if you're a beginner and also if you're a really experienced marketer as well. Really good resource for teams that want to write content such as blogs, eBooks etc., send out personalized emails and other tasks all on the same user platform. Very helpful with data analysis and measuring all different types of metrics - the dashboard provides good visuals and graphs.

HubSpot Marketing Hub Feature Ratings

9.6
WYSIWYG email editor
9
Dynamic content
10
Ability to test dynamic content
10
Landing pages
10
A/B testing
8
Mobile optimization
10
Email deliverability reporting
10
List management
10
9.8
Lead nurturing automation
10
Lead scoring and grading
10
Data quality management
10
Automated sales alerts and tasks
9
10.0
Calendaring
10
Event/webinar marketing
10
9.5
Social sharing and campaigns
10
Social profile integration
9
10.0
Dashboards
10
Standard reports
10
Custom reports
10
9.7
API
9
Role-based workflow & approvals
10
Customizability
10
Integration with Salesforce.com
10
Integration with Microsoft Dynamics CRM
9
Integration with SugarCRM
10

HubSpot Support

To be honest HubSpot to offer a lot of support however they are not very quick at getting back to you and sometimes cannot even solve the issue once it has been explored.
ProsCons
Knowledgeable team
Kept well informed
Immediate help available
Support cares about my success
Poor followup
Problems left unsolved
Slow Initial Response