HubSpot replaces all of the tools a content manager needs.
April 06, 2017

HubSpot replaces all of the tools a content manager needs.

V. Wynne Phillips | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User

Software Version

Basic

Overall Satisfaction with HubSpot

As a marketing agency, we have several clients on Hubspot. I work with the blog tool, the social media tool, the email marketing, and sometimes workflows. We each use the product for different things but we use it across the agency. It combines all of the tools a content manager needs, as well as those that a developer and marketer would need, in one easy place.
  • Social media publication is so easy. You can link blog posts right in the tool, even share landing pages or images already in the file manager.
  • The blogging tool is great. It easily gives you an outline of what should be done before you publish and you can easily see SEO tips as you get the post ready.
  • Email marketing is simple in the hubspot tool. It clearly shows the workflows and makes it easy for a person who doesn't know much about email marketing.
  • The spell check is not great. It doesn't recognize many common words and doesn't give suggestions when you slightly misspell a word.
  • The blogging functionality changes regularly. It's difficult to have to relearn the tool twice a year, even if the changes are making the tool easier to use overall.
  • Leads are easy to see and act on in the Hubspot CRM. We don't miss leads like we might in another tool.
  • By using Hubspot, we cut down the costs associated with all of those other tools that it replaces.
I've never used anything else. I've used individual tools that Hubspot as a whole replaces.
Hubspot is great if you're using several tools for all of your marketing needs. If you're using a blog tool, with an SEO plugin, and a social media tool, and an email marketing tool, and a landing page template tool, and a calendar tool, etc, Hubspot has all of that in one easy tool.

HubSpot Marketing Hub Feature Ratings

WYSIWYG email editor
8
Dynamic content
9
Ability to test dynamic content
8
Landing pages
9
A/B testing
10
Mobile optimization
8
Email deliverability reporting
10
List management
7
Triggered drip sequences
9
Lead nurturing automation
8
Lead scoring and grading
7
Data quality management
10
Automated sales alerts and tasks
10
Calendaring
9
Event/webinar marketing
8
Social sharing and campaigns
10
Social profile integration
10
Dashboards
8
Standard reports
9
Custom reports
9
API
8
Role-based workflow & approvals
10
Customizability
10
Integration with Salesforce.com
Not Rated
Integration with Microsoft Dynamics CRM
Not Rated
Integration with SugarCRM
Not Rated