Overall Satisfaction with HubSpot CRM
The HubSpot CRM has really gotten the sales side of the house more on board with making the most use of HubSpot as a Sales tool. They can easily log meetings, calls, notes, emails and demos. We can see at a glance who is working what and at what stage they are in and their potential business value. Pretty cool.
- Integration with the Marketing Automation Platform side of the house.
- Easy to setup.
- Continuing to grow and develop into a more robust system.
- Still new, but they continue to add functionality frequently.
- Reporting is still a bit lacking, but you can get creative with views and such, so it really hasn't stopped us much.
- More templates would be nice, but understandable that is a paid feature.
- We, sales and marketing, are much more aware of each stage of the pipeline and what is coming up next. It allows us to plan for peaks & valleys in terms of resources.
- The integration to the marketing system has allowed a greater level of nurturing of leads through the different levels of conversion. This helps turn visitors into paying customers.
- Our lead conversion process is much more structured in a way that helps leads get to the point in the process they want to much quicker, wether that is doing business with us or not.
- Fanhub and Zoho CRM
Honestly we have used a ton of CRMs include many homegrown options. The benefits of the HubSpot CRM being so tightly/natively integrated with our marketing automation platform gives it such a huge advantage that so many others cannot even touch. Since the builders of the system are taking a look at the sales process from an inbound methodology perspective, it will continue to evolve as a system that meets the way that visitors are shopping now, and not just how they have shopped in the past.
Super large companies used to something like Salesforce that is a bit more mature might not see the value of the ease integration, but you can tell each feature is being carefully thought out instead of just cramming a bunch of useless features in a system just to say it has them. I much prefer that over a system that is totally overwhelming to most users.