IBM Unica Campaign Rocks!
Anonymous | TrustRadius Reviewer
March 28, 2014

IBM Unica Campaign Rocks!

Score 10 out of 10
Vetted Review
Verified User
Review Source

Software Version

8.5 and 9.1

Modules Used

  • IBM Unica Campaign

Overall Satisfaction

IBM Unica is used as a marketing platform for full service and self service clients. We build and support our client's marketing databases and this is a product that we use for clients across many different industries for delivery of thier marketing campaigns.
  • Flexibility
  • Robust functionality
  • Ease of Use
  • The new version 9.1 eliminated some functionality that was present in earlier versions and I would like to see that functionality restored. For example: the ability to maximize process box windows; Single click on drop downs;
  • The Audience box needs to be enhanced to accommodate the ability to select one per household after multiple levels of segmentation criteria is applied without losing the ability to apply that criteria to the audience being deduped. Currently, the product will randomly select an individual regardless of whether they met the criteria in segmentation. There are ways around this, but would be nice if IBM would resolve this issue.
  • Would like to see performance enhanced when processing Unica macros and derived fields.
  • Complex marketing campaigns can be implemented quickly and accurately, which drives quicker responses and conversions.
  • The tool allows non technical users to implement marketing campaigns utilizing focused business criteria that drives a higher ROI.
Alterian is limited on the database side and can limit the amount of reporting and analysis that can be done. Because Unica can support a variety of platforms, this limitation does not exist.
It is the most versatile, robust and user friendly tool I have come across.
I personally like the tool as it is so flexible and robust. IN ten years of use, I have never had a campaign that could not be coded using this tool.