Great for scaling existing advocacy programs (esp in B2B/SaaS)
September 02, 2022

Great for scaling existing advocacy programs (esp in B2B/SaaS)

Katie Meeker | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User

Software Version

Customer Advocacy

Overall Satisfaction with Influitive

We use Influitive to help scale our current advocacy program. We're typically fielding requests throughout the organization for customer participation (i.e. case studies, quotes, reviews, feedback, etc.). Influitive helps us do this at scale with our engaged pre-set advocates list. We recently turned on the Community functionality as well so that we can encourage conversation not only between advocates - but also between EEs and advocates (i.e. Product Marketing managers) on new feature feedback.

Pros

  • Advocacy at scale
  • Gamification for participants
  • Easy gifting/rewarding redemption from w/in the platform (w/Tango Card)

Cons

  • Engagement is critical for the advocacy program, and always having to post challenges can amount to 50% of a persons job. Would be great if there were more engagement features that didn't require challenge postings.
  • Homepage/UI is a little confusing when the community is added - less real estate going to the challenges
  • Would love to see more slack like functionality to encourage real time convos (vs. just the messaging)
  • Increased Advocacy Engagement
  • Quick wins when customer feedback or quotes are needed
  • Increased vis between EEs and Customers (via Community)
I haven't needed to use the support team very much, but our CSM has been helpful. Also, when we had issues with the Tengo card integration (and our very particular legal/compliance team) - Influitive jumped in the convo to help clarify processors/subprocessor relationships between the two orgs. Everyone I've met at tradeshows from Influitive has been great.
Influitive has been great for engaging our existing Advocates. We do, however still use a separate tool for Community building (SFDC communities). While SFDC communities aren't perfect, it's a better option for our organization as our care site is also hosted in SFDC (and our CRM is obviously SFDC too).

Do you think Influitive delivers good value for the price?

Yes

Are you happy with Influitive's feature set?

Yes

Did Influitive live up to sales and marketing promises?

Yes

Did implementation of Influitive go as expected?

Yes

Would you buy Influitive again?

Yes

Influitive is great if you have an existing advocacy program and you need help scaling. In my opinion, it is not great if you are starting from scratch. You need to have a defined strategy, understand goals, and have a pool of customers in order for Influitive to be successful. It's also not great for engaging Sr. Leaders (i.e. VP+) given that they're less likely to log in to a platform like this.

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