Great tool for rallying and retaining your advocates!
February 17, 2023

Great tool for rallying and retaining your advocates!

Rachel Treinen | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User

Software Version

Customer Advocacy

Overall Satisfaction with Influitive

We use Influitive as a VIP advocate community to nurture, reward and lean in to our customers to provide insights we can then provide back to our marketing, product and research teams for various purposes. We primarily use our "hub" as a professional development perk for our paid advocates in our two primary customer groups. These "ambassadors" assist us with a variety of activity and give us valuable insights. In turn, our goal is to retain these high value customer by regularly providing access to free and early resources that make their jobs easier, plus opportunities for them to connect with like-minded folks in their industry across the country to share tips and tricks. Through this community, we always have a quick way to source testimonials, quick insights and hand-raisers for focus groups/events/speakers. We're also able to provide a business case to senior leadership that long-term investment in retention tactics have ROI value.

Pros

  • Excellent customization abilities including branding, integrations and creative, fully-built out campaigns. This makes it really easy to build a community specific to your industry and needs. Plus, Influitive provides fun campaign template when you're short on creativity.
  • When you purchase Influitive, you're invited to join the Influitive VIP community for product updates, free resources and events and access to your own community of like-minded advocacy marketers to learn from. This has been surprisingly helpful even as my role has changed and I now spend less time directly managing our Influitive platform.
  • The ability to track and group your community members is helpful for segmentation, providing customers with a tailored experience and locating specific members for any given reason.

Cons

  • The Admin view is not as intuitive as the user view and the functionality just isn't as great. I wish it had almost the same layout/interface as how the customer sees it so I didn't have to constantly enter Preview mode.
  • I wish there were more included integrations in the regular Influitive package.
  • Increased social proof is definitely a big one as this pertains specifically to my role. I've moved my program from collecting testimonials, case studies, success stories, etc. in a somewhat random, happen-stance way to primarily (90%) drawing from our Influitive members.
I have never personally required Influitive support in my role.

Do you think Influitive delivers good value for the price?

Yes

Are you happy with Influitive's feature set?

Yes

Did Influitive live up to sales and marketing promises?

I wasn't involved with the selection/purchase process

Did implementation of Influitive go as expected?

I wasn't involved with the implementation phase

Would you buy Influitive again?

Yes

Influitive works well for rewarding and nurturing your star customers and advocates, as well as newly acquired customers, who are highly interested in professional development opportunities, networking and exclusive resources. In turn, marketing and product can benefit from these advocates to help bolster more content to draw in new members. For us, this community isn't best suited for prospects at the evaluate/try phase who are more interested in highly-specific product information and purchasing information.

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