Item: INFUSE
Rating: 8
Author: Verified User

Overall Satisfaction with INFUSE

Use Cases and Deployment Scope

I have used INFUSE for two separate clients now who are focused on lead generation within very niche target audiences. These were both national campaigns wanting over 400+ leads for their sales teams.

Pros and Cons

Pros

They provide high-quality leads!
They excel at creative turn times, usually only taking 48hrs at the most.
They often ask for feedback as they strive to improve.
Their reporting is normally top-notch with their demand accelerator.
They're great at finding and providing case studies, as well as creative examples.

Cons

There is room for improvement in communication between teams.
I would love to see RFP proposals come over in a more friendly format (Excel or PP). Also, in greater detail and variety than what has been presented in the past.
They struggle at times with client-facing meetings, often trying to upsell services or focus conversations on creative only.

Return on Investment

We have not been running campaigns long enough to provide an in-depth analysis of ROI.

Support Rating

Some essential items or details can get lost in the back-and-forth between teams. The email chains are also extensive, which can cause load issues within Outlook at times.

Alternatives Considered

AdDaptive Intelligence and Google Ads

INFUSE's lead verification process ensures a stronger quality of candidates. They also have better customer service more often.

Key Insights

Do you think INFUSE delivers good value for the price?

Yes

Are you happy with INFUSE's feature set?

Yes

Did INFUSE live up to sales and marketing promises?

Yes

Did implementation of INFUSE go as expected?

Would you buy INFUSE again?

Yes

Likelihood to Recommend

INFUSE is well suited for lead generating campaigns. They excel at producing content and driving qualified traffic to gated content pieces. They have strong nurture programs and the ability to integrate with your CRM system.

Comments

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INFUSE is a solid choice for Lead Gen campaigns.