Robust Enough For Whatever You Throw At It
Updated October 03, 2019
Robust Enough For Whatever You Throw At It
Score 8 out of 10
Vetted Review
Verified User
Software Version
Premier
Overall Satisfaction with Infusionsoft
Infusionsoft is being used by my company as the defacto marketing automation platform. We are an integrated agency that uses it for all email campaigns. Since our campaigns are primarily time sensitive, we have a lot of Infusionsoft sequences and over a million contacts held within the platform that we push through campaigns at different times. It addresses (quite well) the need for audience segmentation and activation.
- Audience Segmentation- Easy to do and to drop into campaigns.
- Tagging contacts- Probably one of the easier ways of doing it compared to other marketing automation platforms.
- Hard to learn, the platform is not intuitive.
- There is not just one way of doing something, there are multiple ways of doing it, and some of them work in only unique applications. The platform buildout is extensive and hard to systemize.
- It has cut down the number of marketing platforms we use from 5 to one.
- It has garnered around $50K in new business that is tied directly to our agency using Infusionsoft.
Infusionsoft is the most robust marketing automation platform that we have used. Though it is not for beginners, this is more of a strength than a weakness. We selected Infusionsoft because it is scalable and adaptable to a variety of clients. Other platforms seem to be geared towards a few industries but not all, like Infusionsoft is.