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Infusionsoft Review: "Robust Enough For Whatever You Throw At It"
Chandler Elmore profile photo
January 09, 2019

Infusionsoft Review: "Robust Enough For Whatever You Throw At It"

Score 9 out of 101
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Overall Satisfaction with Infusionsoft

Infusionsoft is being used by my company as the defacto marketing automation platform. We are an integrated agency that uses it for all email campaigns. Since our campaigns are primarily time sensitive, we have a lot of Infusionsoft sequences and over a million contacts held within the platform that we push through campaigns at different times. It addresses (quite well) the need for audience segmentation and activation.
  • Audience Segmentation- Easy to do and to drop into campaigns.
  • Tagging contacts- Probably one of the easier ways of doing it compared to other marketing automation platforms.
  • Hard to learn, the platform is not intuitive.
  • There is not just one way of doing something, there are multiple ways of doing it, and some of them work in only unique applications. The platform buildout is extensive and hard to systemize.
  • It has cut down the number of marketing platforms we use from 5 to one.
  • It has garnered around $50K in new business that is tied directly to our agency using Infusionsoft.
Infusionsoft is the most robust marketing automation platform that we have used. Though it is not for beginners, this is more of a strength than a weakness. We selected Infusionsoft because it is scalable and adaptable to a variety of clients. Other platforms seem to be geared towards a few industries but not all, like Infusionsoft is.
Infusionsoft is well suited for any mid to enterprise level organization that needs a marketing automation platform that is robust enough to handle a lot without you needing to worry about if it is going to work when you need it to or how you need it to. It is not needed for smaller organizations that don't have extensive automation needs.

Infusionsoft Feature Ratings

Customer data management / contact management
Opportunity management
Integration with email client (e.g., Outlook or Gmail)
Quote & order management
Interaction tracking
Lead management
Email marketing
Pipeline visualization
Custom fields
Custom objects
API for custom integration
Role-based user permissions
Mobile access