Try InsideView for market research
Updated November 25, 2021

Try InsideView for market research

Hope Kang | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User

Software Version

InsideView for Marketing

Overall Satisfaction with InsideView

It is used by marketing employees to research and verify company data.

Pros

  • The News Feed can be sorted by personal watchlist, which is very useful for scanning the news that's most relevant to our company.
  • The business description helps users categorize and describe the company for more accurate profiles.
  • The Family Tree is easy to filter and sort, and makes it easy to see relationships with subsidiaries in different countries.

Cons

  • Revenue is often missing, especially from smaller companies.
  • Primary SIC codes are often incorrect.
  • Company contact information is often out-of-date, as compared with other databases and/or the company website.
  • It helps us keep up-to-date records of customers and companies we are targeting.
  • It helps me filter news stories so I can find relevant, actionable news items.
InsideView gives us a good basis of information about companies. We refer to it many times a day to research/verify company revenue, contact details, employee count, SIC code, subsidiaries, etc. However, we verify the information against at least one other database (1-2 of those listed above) to be sure the data are accurate and up-to-date.

Do you think Demandbase Sales Intelligence delivers good value for the price?

Not sure

Are you happy with Demandbase Sales Intelligence's feature set?

Yes

Did Demandbase Sales Intelligence live up to sales and marketing promises?

I wasn't involved with the selection/purchase process

Did implementation of Demandbase Sales Intelligence go as expected?

I wasn't involved with the implementation phase

Would you buy Demandbase Sales Intelligence again?

Yes

D&B Hoovers (formerly Avention), Salesforce CMS, ZoomInfo
The product is quite usable. I like that the search bar is front and center, as that is the feature I turn to most often. I also like the News Feed link at the top of the page, since I check the news every morning and then filter it by my watchlists. I find these features to be the most useful for my position.
I have not needed or requested support for InsideView.
InsideView is great for researching larger and more well-known companies, and somewhat less so for many smaller and/or lesser-known companies. It is a good resource for revenue, number of employees, SIC code, contact information, and company description, but it is necessary to compare with another database to be sure information is accurate.

Demandbase Sales Intelligence Feature Ratings

8.2
Advanced search
7
Identification of new leads
Not Rated
List quality
8
List upload/download
9
Ideal customer targeting
8
Load time/data access
9
7.3
Contact information
7
Company information
7
Industry information
8
8.0
Lead qualification process
Not Rated
Smart lists and recommendations
Not Rated
Salesforce integration
7
Company/business profiles
8
Alerts and reminders
8
Data hygiene
8
Automatic data refresh
8
Tags
8
Filters and segmentation
9
Not Rated
Sales email templates
Not Rated
Append emails to records
Not Rated

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