Item: Demandbase One
Rating: 9
Author: Hope Kang

Overall Satisfaction with Demandbase Sales Intelligence

Use Cases and Deployment Scope

It is used by marketing employees to research and verify company data.

Pros and Cons

Pros

The News Feed can be sorted by personal watchlist, which is very useful for scanning the news that's most relevant to our company.
The business description helps users categorize and describe the company for more accurate profiles.
The Family Tree is easy to filter and sort, and makes it easy to see relationships with subsidiaries in different countries.

Cons

Revenue is often missing, especially from smaller companies.
Primary SIC codes are often incorrect.
Company contact information is often out-of-date, as compared with other databases and/or the company website.

Return on Investment

It helps us keep up-to-date records of customers and companies we are targeting.
It helps me filter news stories so I can find relevant, actionable news items.

The product is quite usable. I like that the search bar is front and center, as that is the feature I turn to most often. I also like the News Feed link at the top of the page, since I check the news every morning and then filter it by my watchlists. I find these features to be the most useful for my position.

Alternatives Considered

D&B Hoovers (formerly Avention), ZoomInfo, DiscoverOrg and 6sense

InsideView gives us a good basis of information about companies. We refer to it many times a day to research/verify company revenue, contact details, employee count, SIC code, subsidiaries, etc. However, we verify the information against at least one other database (1-2 of those listed above) to be sure the data are accurate and up-to-date.

Key Insights

Do you think Demandbase One delivers good value for the price?

Not sure

Are you happy with Demandbase One's feature set?

Yes

Did Demandbase One live up to sales and marketing promises?

I wasn't involved with the selection/purchase process

Did implementation of Demandbase One go as expected?

I wasn't involved with the implementation phase

Would you buy Demandbase One again?

Yes

Other Software Used

D&B Hoovers (formerly Avention), Salesforce CMS, ZoomInfo

Likelihood to Recommend

InsideView is great for researching larger and more well-known companies, and somewhat less so for many smaller and/or lesser-known companies. It is a good resource for revenue, number of employees, SIC code, contact information, and company description, but it is necessary to compare with another database to be sure information is accurate.

Try InsideView for market research

Software Version