TrustRadius
Iterable Review 6 of 8
Iterable Review: "An excellent email platform for the savvy marketer."
https://www.trustradius.com/marketing-automationIterableUnspecified8.616101
Jeff O' Neill profile photo
October 10, 2018

Iterable Review: "An excellent email platform for the savvy marketer."

Score 8 out of 101
Vetted Review
Verified User
Review Source

Overall Satisfaction with Iterable

Iterable was used within the marketing department mostly. But our tech department also did some user testing emails through it. It helped us a lot with segmentation.
  • Lists are very strong and segmentable. They have a lot of useful events.
  • Once you actually get a template down, using data feeds is super useful.
  • Their email previews across devices are great.
  • Could use some templates, no one on the marketing team did HTML templating so we had to rely on tech who was often backed up. Some template builders like MailChimp would help a lot.
  • It is pay per user so that can be annoying for large lists.
  • Grew our email marketing almost 10 fold.
  • Was able to help us narrow in on specific users to get segmented blasts out for new revenue opportunities.
  • Way more powerful.
  • MailChimp is much more user-friendly but is limited in function and ability
Well suited for big list management as well as for a company that does a lot of custom HTML/CSS newsletters. It'sdefinitelyy a higher touch platform but has the functionality to back that up.

Iterable Feature Ratings

WYSIWYG email editor
6
Dynamic content
7
Ability to test dynamic content
7
A/B testing
10
Mobile optimization
9
Email deliverability
10
List management
10
Triggered drip sequences
Not Rated
Dashboards
7
Standard reports
7
Custom reports
7
API
Not Rated
Role-based workflow & approvals
Not Rated
Customizability
5