An excellent email platform for the savvy marketer.
October 10, 2018
An excellent email platform for the savvy marketer.
Score 8 out of 10
Vetted Review
Verified User
Overall Satisfaction with Iterable
Iterable was used within the marketing department mostly. But our tech department also did some user testing emails through it. It helped us a lot with segmentation.
Pros
- Lists are very strong and segmentable. They have a lot of useful events.
- Once you actually get a template down, using data feeds is super useful.
- Their email previews across devices are great.
Cons
- Could use some templates, no one on the marketing team did HTML templating so we had to rely on tech who was often backed up. Some template builders like MailChimp would help a lot.
- It is pay per user so that can be annoying for large lists.
- Grew our email marketing almost 10 fold.
- Was able to help us narrow in on specific users to get segmented blasts out for new revenue opportunities.
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