Excellent choice for marketing automation
August 03, 2021

Excellent choice for marketing automation

Bella Castilla | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User

Overall Satisfaction with Iterable

is a convenient tool for me as it is a cross-channel platform that provides an
opportunity for marketers to develop their own interactive marketing during the
entire customer journey. With Iterable, brands can come up with individualized
campaigns that can earn engagement to a great extent. Iterable has been
developed with modern technologies that can convert tools to customized
engagement. Iterable leverages brands and gives them the autonomy to execute
and implement those marketing strategies which can inculcate connections and
form experiences.
  • Iterable has been evolving and getting more innovative. I thoroughly enjoy the workflow section on the UI of Iterable. Moreover, I have been really impressed by the customer success team that is always helping us out. Also, the upper management is always there whenever I need to get in a discussion about any further needs that we might have.
  • We have been using Iterable for a while now primarily as a tool for user retention. It is overall a great option because it is an omni-channel solution that sends emails and much more.
  • Iterable is undoubtedly one of the most supportive software that I have ever used.
  • Even though Iterable is a great software still there are certain loopholes associated with it. The most important cons of Iterable is its design of the template versus messages.
  • It can sometimes be a pain to edit a template and have it not reflect down to a message the way you initially wanted it to be. Also, the reports could be a little more polished.
  • Professional customer support.
  • Reasonable price.
  • Efficient services and reliable features.
software is extremely easy to use and the campaign section is also very
detailed in the way that one can easily use it for experiments. It has made my
life so much easier because if you have different parts of your business that have different data sets
that you need to track, [you can do] so with Iterable [and] can easily share templates across

Do you think Iterable delivers good value for the price?


Are you happy with Iterable's feature set?


Did Iterable live up to sales and marketing promises?


Did implementation of Iterable go as expected?


Would you buy Iterable again?


would highly recommend Iterable especially if you are a large enterprise
company with unlimited resources and are willing to get lots of customization
done. However, to be honest, if you are a small business then I wouldn’t highly
recommend Iterable to you because in my opinion, it fits well in a larger
company. Also,
I think that Iterable is a great software for B2C companies who are looking to
focus on improving their retention using cross-channel messaging.

Iterable Feature Ratings

WYSIWYG email editor
Dynamic content
Ability to test dynamic content
A/B testing
Mobile optimization
Email deliverability reporting
List management
Triggered drip sequences
Standard reports
Custom reports
Role-based workflow & approvals