Convirza (formerly LogMyCalls) is a call tracking solution with features such as call recording, push-button accountability, and close rate tracking for every call.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
Director of Sales in Marketing at RSVP Publications (1-10 employees employees)
Pros
Allows clients to track & even listen to all the calls that come in through call-tracking.
Once you understand how it works, the interface is very easy to navigate to pull up client reports.
It is an excellent tool to keep track of the response advertisers are getting when contacting them for resigns.
Cons
Sometimes when attempting to pull up a report, the wheel just spins for a while and doesn't open to permit me to access a client's report, but this is rare. It seemed to happen fairly often at one point in 2020, but I rarely have the issue now.
Most Important Features
Call Tracking
Ability to pull up reports that contain callers numbers, the time they called, and also listen to how the phone call was answered.
If I listen to my client's calls (which I let them know that I will do on occasion) and the phones are not being answered properly or callers are being given misinformation (incorrect hours, showroom not open, etc.) I can advise the client to speak to the call taker about this. They almost always really appreciate the input.
Return on Investment
It has helped with resigns, as it is proof of the exact number of calls they received and the average duration of the call. If a client is getting a lot of calls through us, but not closing a lot of sales, it is clear that the problem may need to be fixed on their end.
Other Software Used
eversign, Zoho ContactManager, Veeam Backup for Microsoft Office 365
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
Marketing Manager in Marketing at TAB Bank (201-500 employees employees)
Pros
Love having access to numerous numbers that we can recycle at the end of campaigns.
It is very helpful to our sales team to identify missed opportunities and coach-up.
Adds a layer of attribution that we didn't have before.
Having the feature that announces what campaign this call is coming from is a very neat feature and should be a very valuable asset for the sales teams.
Cons
I would like to see an API with Salesforce.
I would like to see an API with Marketo.
Conversion doesn't mean actual conversion into revenue. Would love to see the ability to get this into a full attribution model.
The announcement of where this call came from can be distracting to sales reps, even though it should be a great help, we disabled it because it bothered them too much.
Return on Investment
I don't have specific numbers for a true ROI assesment but the investment is so small for us ($200/mo) that any business that comes via these calls will more than adequately cover this small cost.
This has been a great tool for our Inside Sales Manager as she has been able to correct habits and activities of her sales team.
We have had zero negative impact and this has been nothing but a help for us. It isn't a full solution but it is a step in the right direction.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
Verified User
Administrator in Marketing (1-10 employees employees)
Pros
Phone tracking segmentation.
Phone call recording.
Seamless transition for callers (transfer from initial tracking phone number to destination phone number).
Cons
Interface can be clunky.
Doesn't always easily work on Safari.
Return on Investment
It's allowed me to show value to my clients ensuring good, lead-generating campaigns are being continued by my clients.
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