Item: Iterable
Rating: 8
Author: Diego Berlim

Overall Satisfaction with Iterable

Use Cases and Deployment Scope

We use Iterable to reach the customers that have bought our product in the past, to send them a renewal offer. We normally send the email campaign out when their product is about to expire, 30-60 days before the expiration date so they can have time to purchase the renewal using the link in the email.

Pros and Cons

Pros

When someone opt out Iterable remove the customer from my list automatic.
The use of handlebars. This feature is a great feature to have our dynamic fields filled automatic, generating a customized email to each customer.
Reports. Love how easy is to generate reports to see and analyze my data.

Cons

Case studies. If Iterable have some case studies where we can go and look for good and bad examples, that could help me avoid mistakes in the early stages.
A better way to get the purchase links track back to the report, for what we use we need to generate something on our end to cross analyse against iterable data, would be great if we could have it all in one of the reports already provided by Iterable.
I know we can create folders for journeys and lists, but would be nice to have a way to only see what I and other people in my team are doing. With so many people in the company using Iterable, my files go to the bottom of the page every time, and there is a risk to someone else editing or deleting my lists and journey.

Return on Investment

It still in the early stages but we have seen 0.5% attached rated so far.
Based on results from the email marketing with Iterable we decide to move forward with another mail DTC with the same purpose of renewal program.
The cost to send emails out isn't high with you compared to the revenue that brings in.

Campaign Performance

At the begin it was challenged. For someone that has no previous knowledge can be a little bit hard to start from zero. Iterable provided a great customer service with prompt responses from their associates. That helped us to test the journeys beforehand and to improve our personalized campaigns. Today the campaign is more automate, we only need to copy the journey and update our lists to the new campaigns.

Customer Experience

For us, Iterable make possible to reach out to old customers that already have bought our product once, just with that in mind, the chances of they buying it again is higher than normal. We took this time to reconnect with a happy customer and offer them our services again. That has a huge impact on our brand, even if the customer doesn't buy it again he will remember that our product last and it will be a good input towards the next time they need our services to buy it again for a different product.

Key Insights

Do you think Iterable delivers good value for the price?

Yes

Are you happy with Iterable's feature set?

Yes

Did Iterable live up to sales and marketing promises?

Yes

Did implementation of Iterable go as expected?

Yes

Would you buy Iterable again?

Yes

Likelihood to Recommend

Iterable is a great tool for email marketing. You can reach a large group of people with your message. Love how customized it can be for your own purpose and how many different features it has. Love how we can use the target audience demographic to set triggers and send out emails based on age, cities and other things. Also, they have a great tool that we can send text messages in addition to the emails.

Iterable Feature Ratings

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