User-Friendly and Effective Email Marketing Tool

We use iterable to send out service related emails. It addresses sending customized emails in bulk. We can pull in custom fields in our data warehouse and then use those to directly be referenced. We can schedule it out. We can also use automation in conjunction with Iterable to send out service emails that have time sensitivity.

Iterable's platform tools have positively affected our ability to automate, segment, test, and rollout personalized campaigns. We use it for emails mostly and it helps give the customers a more personalized experience. I have not used it, but I am intrigued to try some of the A/B testing to really test our email strategy.

It provides us the opportunity to customize an email to move them through other channels. We can connect directly to our CDP to personalize emails and automate the emails.