Item: Iterable
Rating: 8
Author: Verified User

Overall Satisfaction with Iterable

Use Cases and Deployment Scope

I use Iterable every day for email creation for blast campaigns and workflows. Iterbale is my go to email software and has a lot of great features and is really easy to edit my emails with. Uploading users is also pretty simple and quick, even it it is a couple hundred thousand users.

Pros and Cons

Pros

Upload process for lists
Creating a new workflow
Editing email with side by side view

Cons

Adding folders for things such as lists
Not adding in random code when I'm editing my emails
Better analytics

Return on Investment

Positive - Iterable is cost-effective

Campaign Performance

They have helped a ton, especially with testing. We run quite a lot of tests and it's very easy to use Iterable's experiment tool to see results and test various amounts of things.

Customer Experience

I think it's create for building long-term relationships because through workflows you can create a chain of emails based on user actions.

Key Insights

Do you think Iterable delivers good value for the price?

Yes

Are you happy with Iterable's feature set?

Yes

Did Iterable live up to sales and marketing promises?

I wasn't involved with the selection/purchase process

Did implementation of Iterable go as expected?

I wasn't involved with the implementation phase

Would you buy Iterable again?

Yes

Likelihood to Recommend

[Iterable] is suited for someone who is trying to build out a new email workflow for a user sign up and there after. Building emails such as email verification, forgotten password and uploading a user profile. Sometimes the analytics aren't detailed enough though so there are some instances where you will need to pull data from another source.

Iterable Feature Ratings

Comments

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Iterable is a great email marketing tool