Item: Iterable
Rating: 8
Author: Verified User

Overall Satisfaction with Iterable

Use Cases and Deployment Scope

Automatization within marketing channel (email)

Pros and Cons

Pros

Design platform
Iterable Academy
Segmentation capabilities

Cons

Deeper Reporting capabilities
Data Feeds
Integrations

Return on Investment

revenue (can't disclose specifics)
conversion rate (can't disclose specifics)
time-to-scale (can't disclose specifics)

Campaign Performance

It's helped our campaigns specifically for email in the automation side of things. We use it to trigger abandoned carts and send them a flow of emails that has helped us convert these customers.

In regards of what we've used it for the most, which is the Abandon Cart email trigger, it definitely has helped us contacting users through the deepest point of the marketing funnel, this ultimately has led to more customers buying from the company.

Alternatives Considered

n/a

Key Insights

Do you think Iterable delivers good value for the price?

Yes

Are you happy with Iterable's feature set?

Yes

Did Iterable live up to sales and marketing promises?

Yes

Did implementation of Iterable go as expected?

Yes

Would you buy Iterable again?

Yes

Other Software Used

Adobe Marketo Engage, Narvar

Likelihood to Recommend

Iterable is well suited for creating and managing drips/triggers for email campaigns. With this comes reporting, which could have some key areas of improvement, but still gives pretty good and obviously the basic insights.

Iterable is also well suited to use for mobile app integration for marketing efforts and tracking.

Iterable Feature Ratings

Comments

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Email Marketing Iterable