Jira Work Management - Iffy For Marketing Teams
April 11, 2025

Jira Work Management - Iffy For Marketing Teams

Anonymous | TrustRadius Reviewer
Score 4 out of 10
Vetted Review
Verified User

Overall Satisfaction with Jira Work Management

Our marketing team has used Jira Work Management to project manage the creation of deliverables for marketing campaigns. The tool is used among teams in one business unit to organize work, repeat regular tasks, and communicate about ongoing projects.

Pros

  • Repeatable tasks
  • Kanban approach to organized work
  • Commenting and collaboration

Cons

  • Task updates are manual
  • Lacking automation and AI-driven features
  • Limited flexibility in an administrator-led instance
  • For our marketing team, Jira Work Management caused us to lose valuable work time due to manual updates that could have been automated.
  • Due to lack of creative review tools within Jira Work Management, our team had to pursue other tools that do not integrate with Jira Work Management, thus creating additional OpEx.
My experience with Jira Work Management is within an administrator-led setting and overall was a negative experience due to lack of automation and features. Perhaps with a different instance I would give this software a higher usability score.
Personally I would not choose Jira Work Management for a marketing team. However, the marketing team was enveloped into the Jira Work Management instance due to use by more technical teams.

Do you think Jira Work Management delivers good value for the price?

No

Are you happy with Jira Work Management's feature set?

No

Did Jira Work Management live up to sales and marketing promises?

I wasn't involved with the selection/purchase process

Did implementation of Jira Work Management go as expected?

No

Would you buy Jira Work Management again?

No

I see Jira Work Management as an ideal platform for software development and testing. For marketing and creative work management, there are more comprehensive and flexible tools on the market.

Jira Work Management Feature Ratings

Task Management
5
Resource Management
8
Gantt Charts
5
Scheduling
6
Workflow Automation
3
Team Collaboration
5
Support for Agile Methodology
8
Support for Waterfall Methodology
3
Document Management
5
Email integration
5
Mobile Access
5
Timesheet Tracking
5
Change request and Case Management
5
Budget and Expense Management
5
Project & financial reporting
4
Integration with accounting software
5

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