Digital marketing that personalizes every aspect and level of customer interaction
June 12, 2021

Digital marketing that personalizes every aspect and level of customer interaction

Daniel Cooper | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User

Overall Satisfaction with Klaviyo

Klaviyo is the cloud-based marketing automation software that has enabled the organization to personalize, target, optimize and monitor marketing campaigns from all social media channels. The software has facilitated efficient segmentation, site tracking, 360-degree customer profiles and eliminated the over reliance on customary tools such as spreadsheets. Email messages are accurately delivered to the target audience.

Pros

  • Pre-built email flows help increase reach and deliver quick response to customers.
  • Use real-time behavior to tailor emails for customers.
  • Automated welcome emails.
  • SMS marketing.

Cons

  • It's advanced functionality result to a steep learning curve.
  • Its pricey compared to its alternatives.
  • Easy to target customers.
  • Predicting customer behavior.
  • Increased sales.
The custom web-tracking feature is something unique that Klaviyo provides to its users. Marketers use this feature to monitor the browsing behavior of visitors so that they can target people who meet a specific criteria giving them virtually unlimited targeting opportunities. The ROI based reporting allows the marketers to clearly see how the email campaigns are performing based on actual transactional data.
10,000 to 25,000
Both

Do you think Klaviyo delivers good value for the price?

Yes

Are you happy with Klaviyo's feature set?

Yes

Did Klaviyo live up to sales and marketing promises?

Yes

Did implementation of Klaviyo go as expected?

Yes

Would you buy Klaviyo again?

Yes

The platform provides marketers with transactional as well as behavioral visitor data which is important in segmenting lists and sending more relevant marketing campaigns, therefore it plays a pivotal role in marketing. It can be personalized according to the scale of a business and its requirements.

Klaviyo Feature Ratings

9.3
WYSIWYG email editor
9
Dynamic content
9
Ability to test dynamic content
9
A/B testing
9
Mobile optimization
9
Email deliverability reporting
10
List management
10
Triggered drip sequences
9
9.0
Lead nurturing automation
9
Campaign Management ()
Not Rated
Social Media Marketing ()
Not Rated
9.0
Dashboards
9
Standard reports
9
9.0
API
9

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