Overall Satisfaction with Klaviyo
Klaviyo is the cloud-based marketing automation software that has enabled the organization to personalize, target, optimize and monitor marketing campaigns from all social media channels. The software has facilitated efficient segmentation, site tracking, 360-degree customer profiles and eliminated the over reliance on customary tools such as spreadsheets. Email messages are accurately delivered to the target audience.
- Pre-built email flows help increase reach and deliver quick response to customers.
- Use real-time behavior to tailor emails for customers.
- Automated welcome emails.
- SMS marketing.
- It's advanced functionality result to a steep learning curve.
- Its pricey compared to its alternatives.
The custom web-tracking feature is something unique that Klaviyo provides to its users. Marketers use this feature to monitor the browsing behavior of visitors so that they can target people who meet a specific criteria giving them virtually unlimited targeting opportunities. The ROI based reporting allows the marketers to clearly see how the email campaigns are performing based on actual transactional data.
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The platform provides marketers with transactional as well as behavioral visitor data which is important in segmenting lists and sending more relevant marketing campaigns, therefore it plays a pivotal role in marketing. It can be personalized according to the scale of a business and its requirements.