Klaviyo

Klaviyo

Customer Verified
Top Rated
About TrustRadius Scoring
Score 9.2 out of 100
Top Rated
Klaviyo

Overview

Recent Reviews

Klaviyo is great for beginners!

8 out of 10
June 21, 2022
We use Klaviyo as our email marketing platform. We deploy all our promotional email off this tool and set up many triggers that are set it …
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Klaviyo

10 out of 10
March 31, 2022
Klaviyo works well in managing Customer Data and Communications. Their automated Flows and easy-to-build Campaigns make setup and …
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Klaviyo did not disappoint!

10 out of 10
March 07, 2022
We use Klaviyo to keep in touch with our customer base. As a direct-to-consumer brand, we aim to always remain top of mind for when our …
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Awards

Products that are considered exceptional by their customers based on a variety of criteria win TrustRadius awards. Learn more about the types of TrustRadius awards to make the best purchase decision. More about TrustRadius Awards

Popular Features

View all 20 features
  • List management (63)
    8.7
    87%
  • Email deliverability reporting (77)
    8.4
    84%
  • Mobile optimization (61)
    8.1
    81%
  • Dashboards (61)
    8.0
    80%

Reviewer Pros & Cons

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Pricing

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What is Klaviyo?

Klaviyo is a growth marketing platform that helps deliver more personalized experiences across owned marketing channels like email, SMS, in-app notifications, and web. The vendor states brands have made more than $3.7 billion in revenue through Klaviyo in the last year alone. Klaviyo aims…

Entry-level set up fee?

  • No setup fee
For the latest information on pricing, visithttps://www.klaviyo.com/pricing

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting / Integration Services

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Alternatives Pricing

What is Salesforce Marketing Cloud Email Studio?

Salesforce Marketing Cloud Email is an email marketing platform formerly know as ExactTarget before being acquired by Salesforce in 2014. Its key features include integration with other Salesforce solutions, drag-and-drop tools, A/B testing, real time tracking, and graphical reporting.

What is Campaign Monitor?

Campaign Monitor enables users to create, send, and optimize email marketing campaigns.

Features Scorecard

Email & Online Marketing

8.2
82%

Lead Management

6.6
66%

Reporting & Analytics

7.7
77%

Platform & Infrastructure

6.9
69%

Product Details

What is Klaviyo?

Klaviyo is a growth marketing platform that helps deliver more personalized experiences across owned marketing channels like email, SMS, in-app notifications, and web. The vendor states brands have made more than $3.7 billion in revenue through Klaviyo in the last year alone.

Klaviyo aims to make creating deeper, higher-value customer relationships more seamless.

Klaviyo Features

Email & Online Marketing Features

  • Supported: WYSIWYG email editor
  • Supported: Dynamic content
  • Supported: Ability to test dynamic content
  • Supported: A/B testing
  • Supported: Mobile optimization
  • Supported: Email deliverability reporting
  • Supported: List management
  • Supported: Triggered drip sequences

Lead Management Features

  • Supported: Lead nurturing
  • Supported: Lead scoring and grading
  • Supported: Data quality management
  • Supported: Automated sales alerts and tasks

Reporting & Analytics Features

  • Supported: Dashboards
  • Supported: Standard reports
  • Supported: Custom reports

Platform & Infrastructure Features

  • Supported: API
  • Supported: Role-based workflow & approvals
  • Supported: Customizability
  • Supported: Integration with Salesforce.com

Klaviyo Screenshots

Screenshot of Send eye-catching emails in minutes using ready-to-go templatesScreenshot of Grow your contact list with engaging web formsScreenshot of Bring your brand to life with drag-and-drop easeScreenshot of Send personalized recommendations that really resonateScreenshot of Automations help you make money while you sleepScreenshot of Smarter targeting. Deeper personalization. Bigger payoff.Screenshot of Get more answers out of your dataScreenshot of See how your performance stacks up against peers

Klaviyo Integrations

Klaviyo Competitors

Klaviyo Technical Details

Deployment TypesSaaS
Operating SystemsUnspecified
Mobile ApplicationNo
Supported LanguagesGerman, English, Finnish, French, Italian, Japanese, Dutch, Portuguese, Romanian, Russian, Spanish, Turkish, Vietnamese, Chinese (Simplified)

Frequently Asked Questions

Mailchimp, Iterable, and Emarsys are common alternatives for Klaviyo.

Reviewers rate Triggered drip sequences highest, with a score of 8.9.

The most common users of Klaviyo are from Small Businesses (1-50 employees) and the Retail industry.

Comparisons

View all alternatives

Reviews and Ratings

 (153)

Ratings

Reviews

(1-25 of 57)
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Score 10 out of 10
Vetted Review
Verified User
Review Source
Klaviyo is much easier to use once it's set up. It has much more options for creating emails and has a lot of automated features that make it much easier to use. It also integrates much more easily with ecommerce so it's very convenient for dynamic content for different segments of users.
Score 10 out of 10
Vetted Review
Verified User
Review Source
It's easier to use and adapts better to a Shopify store. It also tracks customer behavior more accurately and allows us to seamlessly develop campaigns for different groups of customers. It's also quite convenient because it works with e-mail and SMS on the same flows, creating an omnichannel contact point for us with our customers.
Kristen Goodreau | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Review Source
I haven't used Mailchimp in years so the platform and offerings may be more competitive with Klaviyo now. However, I do believe that Klaviyo offers better integrations, reporting, WYSIWYG editor, and segmentations than Mailchimp. Attentive was great, but it was really expensive and we needed to see attributions in alignment with our email marketing channel which is why we made the switch to Klaviyo for SMS.
Score 10 out of 10
Vetted Review
Verified User
Review Source
While Mailchimp was easy to use, Klaviyo allowed much more customization and flexibility. Klaviyo integrated with all of our apps through Shopify, so it was really a no-brainer when it came down to deciding. The ease of setting up a drip campaign and segmenting the customer base was the icing on the cake, but we were already going to go with Klaviyo.
Score 9 out of 10
Vetted Review
Verified User
Review Source
We have used various other platforms besides Klaviyo, but Klaviyo is really the only one, in my experience, that has it all. Almost anything you need to do in order to maximize the customer experience, revenue, and customer participation with whatever the brand puts out, Klaviyo helps make it happen.
Rick Seufert | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Review Source
When we were selecting our email marketing platform, we weight a variety of options and factors. Klaviyo's e-commerce related abilities and features put it a step above the rest. It's very user-friendly without being overly simplistic. The price also compared favorably to other similar services at the time. After we started using Klaviyo, they rolled out SMS capabilities that made it even more valuable to us.
Stefanie Parks | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Review Source
There's really no competition. Mailchimp is a great starter platform, but when you get to a certain level, it's just not robust enough to get everything you need. Klaviyo has increased our ROI so much and has allowed us to capture so much revenue that we were likely losing out on previously.
Score 9 out of 10
Vetted Review
Verified User
Review Source
We really like Klaviyo overall, but I'd love a ios app. I'd really, really like some sort of automatic resend option for non-openers. The current system for setting that up is super clunky. Mailchimp had an iphone app that was a simple 1-swipe to resend option. Boom. Done, from anywhere, without having to drag out a laptop.
February 26, 2022

I am satisfied

Score 10 out of 10
Vetted Review
Verified User
Review Source
We started our SMS program via Klaviyo and switched to Attentive. Attentive is definitely superior to Klaviyo in SMS marketing and their overall BRB strategy. Their SMS program is far more robust and has the capability to integrate with Zendesk. They also designate account reps to you regardless of your list size, and we meet every other week to go over strategy. They also have monthly webinars, and send cute gift baskets to the people who attend. They invited us to Govball and we were in a private suite with drinks & food and were able to connect with others. It's the little things that make them a great company.
Score 9 out of 10
Vetted Review
Verified User
Review Source
I have used several platforms and by far the one with the most design features is Klaviyo. It lets you edit both desktop and mobile versions which is a must considering most people look at their emails on their phones. It is also great at segmenting and creating flows. I do really like the ability to connect to your website and create pop-up banners that make it super easy to gather leads.
Brendon Brown | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Review Source
Klaviyo's focus on eCommerce via integration, data-based segmentation, automation and easily-deployed collector and campaign tools, along with their ever-growing expansion into SMS, ample documentation and service, makes them the better choice for those who's business revenues are tied directly to customer interactions and drawing attention to brand platforms and offerings.