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Klaviyo

Klaviyo

Overview

What is Klaviyo?

Klaviyo is a marketing automation platform that helps businesses to centralize and use every piece of their customer data. With Klaviyo, businesses can combine customer data with more than 350 native integrations to automate personalized email and SMS communications that…

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Recent Reviews
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Awards

Products that are considered exceptional by their customers based on a variety of criteria win TrustRadius awards. Learn more about the types of TrustRadius awards to make the best purchase decision. More about TrustRadius Awards

Popular Features

View all 22 features
  • Mobile optimization (83)
    9.0
    90%
  • Dashboards (83)
    8.7
    87%
  • List management (85)
    8.5
    85%
  • Email deliverability reporting (85)
    8.2
    82%

Reviewer Pros & Cons

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Pricing

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Entry-level set up fee?

  • No setup fee
For the latest information on pricing, visithttps://www.klaviyo.com/pricing

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting/Integration Services

Starting price (does not include set up fee)

  • $20 per month
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Features

Email & Online Marketing

Using software to manage lists, send emails, automate email campaigns, and track results.

8.5
Avg 7.7

Lead Management

The process of tracking and managing prospective customers from lead generation to conversion.

8.5
Avg 7.8

Campaign Management

Users can schedule campaigns and/or events with reminders, announcements, etc.

8.3
Avg 7.6

Reporting & Analytics

Users can report on and analyze usage, performance, ROI, and/or other metrics of success.

8.6
Avg 7.5

Platform & Infrastructure

Features related to platform-wide settings and structure, such as permissions, languages, integrations, customizations, etc.

8.8
Avg 7.6
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Product Details

What is Klaviyo?

Klaviyo is a marketing automation platform that helps businesses to centralize and use every piece of their customer data. With Klaviyo, businesses can combine customer data with more than 350 native integrations to automate personalized email and SMS communications that make customers feel seen. From mom-and-pop shops to established companies, Klaviyo states businesses like Dermalogica, Living Proof, Solo Stove, Citizen Watches, and more than 143,000 other paying users leverage their platform to acquire, engage, and retain customers—and grow on their own terms. Learn more at klaviyo.com.

Klaviyo Features

Email & Online Marketing Features

  • Supported: WYSIWYG email editor
  • Supported: Dynamic content
  • Supported: Ability to test dynamic content
  • Supported: A/B testing
  • Supported: Mobile optimization
  • Supported: Email deliverability reporting
  • Supported: List management
  • Supported: Triggered drip sequences

Lead Management Features

  • Supported: Lead nurturing automation
  • Supported: Lead scoring and grading
  • Supported: Data quality management
  • Supported: Automated sales alerts and tasks

Campaign Management Features

  • Supported: Calendaring

Reporting & Analytics Features

  • Supported: Dashboards
  • Supported: Standard reports
  • Supported: Custom reports

Platform & Infrastructure Features

  • Supported: API
  • Supported: Role-based workflow & approvals
  • Supported: Customizability
  • Supported: Integration with Salesforce.com
  • Supported: Third-party software integrations

Additional Features

  • Supported: SMS Marketing
  • Supported: Mobile Push Notifications
  • Supported: Product Reviews
  • Supported: Segmentation and Personalization
  • Supported: Customer Data Platform

Klaviyo Screenshots

Screenshot of Web forms to grow contact listsScreenshot of Personalized recommendations that resonateScreenshot of Smarter targeting. Deeper personalization.Screenshot of Display of how performance stacks up against peers

Klaviyo Video

Klaviyo Overview

Klaviyo Technical Details

Deployment TypesSoftware as a Service (SaaS), Cloud, or Web-Based
Operating SystemsUnspecified
Mobile ApplicationNo
Supported LanguagesGerman, English, Finnish, French, Italian, Japanese, Dutch, Portuguese, Romanian, Russian, Spanish, Turkish, Vietnamese, Chinese (Simplified)

Frequently Asked Questions

Klaviyo starts at $20.

Mailchimp, Iterable, and Emarsys are common alternatives for Klaviyo.

Reviewers rate Mobile optimization and Lead nurturing automation and Third-party software integrations highest, with a score of 9.

The most common users of Klaviyo are from Small Businesses (1-50 employees).
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Comparisons

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Reviews and Ratings

(232)

Attribute Ratings

Reviews

(1-25 of 79)
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Score 10 out of 10
Vetted Review
Verified User
Incentivized
Klaviyo is the #1 email platform of choice for ecommerce. It out ranks every competitor. It is worth paying a little extra because you know you are providing your customers with the best experience and equipping your business for success. Email should be something you invest in and Klaviyo is worth the investment.
Score 10 out of 10
Vetted Review
Verified User
Incentivized
Mailchimp is absolutely nothing compared to Klaviyo. Klaviyo's interface and functionality are far superior, and the types of emails and data analytic features are what have kept me a customer of Klaviyo for years. I am grateful for the benefit that Klaviyo has had for my business and how it has boosted the purchases in my store.
Score 10 out of 10
Vetted Review
Verified User
Incentivized
Klaviyo provides much more insight into customer data than other email marketing software. For this reason, they are much stronger for e-commerce businesses as the data it provides is very beneficial for e-commerce businesses.
Michelle Fetsch | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Incentivized
Mailchimp was used early in the business when we didn't have as many customers and weren't segmenting. We've used Yotpo for loyalty, reviews, and, most recently, SMS. We have yet to try Klaviyo reviews or SMS, but it would be nice to have all of these items in one suite.
Score 10 out of 10
Vetted Review
Verified User
Incentivized
A different marketing manager used Mailchimp and Omnisend and she is no longer with the company to ask. Emotive terrible to work with and Klaviyo was incredible to work with after them. It has made a huge difference having SMS and email in one place.
Score 10 out of 10
Vetted Review
Verified User
Incentivized
The comparison of Mailchimp to Klaviyo is that Mailchimp is a very simple email platform that is good for small businesses that are just getting started, while Klaviyo is a more in-depth email marketing platform that is great for businesses looking to grow and succeed in email marketing. The Klaviyo platform is one centralized place to create customized content, automate flows, manage and utilize customer data, schedule emails, etc.
Score 10 out of 10
Vetted Review
Verified User
Incentivized
As I explained, it was superior to Mailchimp for sure. Attentive had more SMS features, but Klaviyo does what I need for SMS, and the fact that it has email & SMS in a single platform, with the ability to create campaigns and flows that use both, makes it a win.
Score 9 out of 10
Vetted Review
Verified User
Klaviyo doesn't necessarily need data architects or engineers to support or tie the data together. Salesforce Marketing Cloud typically requires a partner, data architect and/or someone who knows SQL. The email templates and help documentation are extremely easy to use and search for the needed information.
Score 9 out of 10
Vetted Review
Verified User
Incentivized
Mailchimp is super outdated, and for a while there they lost their integration with Shopify. Attentive started out with only being a SMS platform, not email. So because of that, we did not want to migrate everything over to Attentive once they launched email since everything has been working great on Klaviyo.
Ricardo Acevedo Teran | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Incentivized
Klaviyo is the market leader, it takes the podium and working with the platform you can easily see why this is the case. The only thing hard with Klaviyo is knowing how to pronounce the name. They have also done a good job if adapting to your company size.
Score 8 out of 10
Vetted Review
Verified User
Incentivized
platforms.Attentive is great if you want to engage with your customers via SMS and other mobile messaging channels. The targeting and segmentation capabilities are top-notch, which makes it easy to create personalized campaigns that resonate with your audience. They also have some cool features for growing your SMS subscriber lists, like opt-in forms and pop-ups.However, Attentive can be a bit pricey compared to other mobile marketing platforms, especially if you have a large subscriber list. Also, I wish their reporting and analytics features were more robust.
Brett Riley | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Incentivized
Klaviyo is by far the most well-rounded email tool I have used. It is on par with Mailchimp is ease of email design, but far better when it comes to analytics, flows, and segmentation. We knew that as we grew, we risked alienating our audience amid we didn’t create a more sophisticated strategy for customer engagement and retention. Klaviyo was the only option that allowed us to execute our strategy without sacrifice.
Score 10 out of 10
Vetted Review
Verified User
Klaviyo is much easier to use once it's set up. It has much more options for creating emails and has a lot of automated features that make it much easier to use. It also integrates much more easily with ecommerce so it's very convenient for dynamic content for different segments of users.
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