Lead Forensics Use for my Company
July 08, 2024

Lead Forensics Use for my Company

Jennifer Robeson | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User

Overall Satisfaction with Lead Forensics

We use it all accross the countries of my company's group to follow website visitors' behaviour and to generate appointments with engaged visitors.
We want to increase the number of appointments and understand better the visitor's path on our website to optimize the journey. We use it on a daily basis with alerts and filters to gain time.

Pros

  • Requests of exports with website's visits
  • Data to optimise our KPI (website data and sales)
  • Account manager responsiveness

Cons

  • IP matching with more companies
  • Exports with the whole visit history
  • More appointments thanks to the tracking of website visits to see their interests
  • More intel of website visits behaviour : pages visited, order, referral, etc.
We have a good ROI on this platform but it's better to get as many information as you can (existing customers, prospects targeted, goals of visits, etc.) to optimize it the best way possible. Plus, our account manager supported us when we lost some data on GA4, which was really appreciated.

Do you think Lead Forensics delivers good value for the price?

Yes

Are you happy with Lead Forensics's feature set?

Yes

Did Lead Forensics live up to sales and marketing promises?

Yes

Did implementation of Lead Forensics go as expected?

Yes

Would you buy Lead Forensics again?

Yes

Lead Forensics is well suited for you company if you want to understand better the visitor's journey on your website (data not accessible via GA4) like what pages he/she visits, in a certain order, what are the pages that get the most cliks towards your contact us page and to make the most of it to increase your sales' activity, whether to get new customers or develop your customer portfolio.

Lead Forensics Feature Ratings

Web Analytics
8.7
Traffic Reporting
8
Lead Conversion Tracking
8
Behavior Analysis
9
Reporting in real-time
9
Referral Source Tracking
9
Customizable Dashboards
9

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