Empower your sales & marketing teams
March 03, 2025

Empower your sales & marketing teams

Anonymous | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User

Overall Satisfaction with Lead Forensics

We use Lead Forensics to see which organizations are looking into our products and services, and provide these target prospects for our sales team to reach out to. Knowing that these companies have been researching what we offer increases the likelihood that they will take a call from our sales people, and ultimately turn into a real lead or opportunity.

Pros

  • Tells us who has been visiting our website in real time
  • Allows our sales team to reach out to the right organizations at the right time
  • We're able to look up contact information within the Lead Forensics platform so we can find the most appropriate contact

Cons

  • Deeper CRM integration (like MicroSoft Dynamics)
  • More report customization
  • More modern UI
  • We have generated sales from the information Lead Forensics has provided, even winning business in competitive situations as we were able to get to them at the right time (within hours of visiting our site)
  • We have seen the value even when we have missed the sale - for example, we received data from Lead Forensics that someone had spent some time on our site, sales didn't engage them quickly enough, and when they did a few days later, they had already bought from a competitor
Once set up, it runs pretty smoothly on it's own

Do you think Lead Forensics delivers good value for the price?

Yes

Are you happy with Lead Forensics's feature set?

Yes

Did Lead Forensics live up to sales and marketing promises?

I wasn't involved with the selection/purchase process

Did implementation of Lead Forensics go as expected?

I wasn't involved with the implementation phase

Would you buy Lead Forensics again?

Yes

Great for Canadian companies that have an inside sales or business development team. Harder for businesses that don't have those resources, as it is a bit time consuming to find the appropriate contact and call them. In Canada due to CASL we can't just add them to an email campaign.

Lead Forensics Feature Ratings

Web Analytics
8.9
Traffic Reporting
10
Lead Conversion Tracking
5
Behavior Analysis
8
Bounce Rate Measurement
10
Device and Browser Reporting
8
Pageview Tracking
10
Event Tracking
10
Reporting in real-time
10
Referral Source Tracking
10
Customizable Dashboards
8

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