Targeted Lead Intelligence with a User-Friendly Platform
Updated May 17, 2025

Targeted Lead Intelligence with a User-Friendly Platform

Anonymous | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User

Overall Satisfaction with Lead Forensics

When I joined [company] six months ago, there was no formal lead capture process in place. One of my primary goals was to establish systems for gathering, qualifying, and forwarding leads to our sales team. We now use Lead Forensics to identify anonymous website visitors and recover potential lost leads. With this data, we're able to qualify interest and generate actionable contacts for follow-up.

Pros

  • Review our business model to identify where Lead Forensics can support key objectives and contribute to achieving our broader business goals. This includes evaluating how its capabilities align with our lead generation strategy, customer journey, and sales pipeline.
  • Identify new opportunities to leverage the platform to maximize our return on investment.
  • Customer service has been outstanding—from the initial sales call with Ben Larkins, to ongoing support from Jaleesa Rivas, and even the AI chatbot assistance. Their collective efforts have made the decision to invest in the platform feel well-supported and easy to commit to.

Cons

  • If I were to put together a wish list, I’d like to see a numeric lead score in place of the general “warm” and “hot” tags—something that allows for sorting leads by score. It would also be helpful to have the option to edit the lead scoring criteria.
  • Lags
  • Lead Forensics has strong potential to significantly boost our sales.
  • It allows the marketing team to focus on highly qualified leads, reducing the need for more time-intensive outreach strategies.
Lead Forensics is a very intuitive platform. From the moment I was introduced to the interface, everything felt logically placed and easy to navigate.
Lead Forensics was the only platform we evaluated that offered the ability to search for contacts by specific departments—a key factor in our decision to move forward with it.

Do you think Lead Forensics delivers good value for the price?

Yes

Are you happy with Lead Forensics's feature set?

Yes

Did Lead Forensics live up to sales and marketing promises?

Yes

Did implementation of Lead Forensics go as expected?

Yes

Would you buy Lead Forensics again?

Yes

Overall, Lead Forensics is an excellent tool for capturing otherwise lost leads from our website. We especially value the ability to search for the right contacts within visiting companies. With the right configuration, there’s potential for us to use the platform as a CRM solution.

Lead Forensics Feature Ratings

Web Analytics
8.7
Traffic Reporting
9
Lead Conversion Tracking
10
Behavior Analysis
8
Bounce Rate Measurement
8
Device and Browser Reporting
9
Pageview Tracking
9
Event Tracking
9
Reporting in real-time
8
Referral Source Tracking
9
Customizable Dashboards
8

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