Was easy to start yet powerful enough to manage as our digital marketing needs grew
Updated April 30, 2015

Was easy to start yet powerful enough to manage as our digital marketing needs grew

Mahesh Murarka | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User

Software Version

Other

Overall Satisfaction with LeadSquared

We primarily use online ads for our sales. Leadsquared provides us with a single platform to record leads, lead activities, trigger emails to them manually as well as automatically based on rules. It's integrated with our cloud telephony as well as with our Olark chat.vIt is used by our sales, marketing and content management teams.

Pros

  • Its easy to manage the leads. You can choose to focus only on the engaged leads through lead score and engagement score. You can filter the leads in multiple ways. It records both inbound as well as outbound activities. We have created custom activities and automatically trigger them from my demo site as the leads engage with our demo content.
  • It is easy to optimize my ad spend. I know which sources, which landing pages, which ads, which email campaigns at what time of the day and week and performing better. The dashboard and reports are very practical and actionable.
  • Its well integrated (out of the box with minimal effort) with our cloud telephony, our Outlook email client, our Oark chat tool from website. I have also integrated LeadSquared with our LMS (Moodle) and our Facebook game (Hosted with WordPress) with very basic IT work. This way I don't have to look at multiple places for my marketing/sales needs.
  • With the Android app, I am on top of things with my campaign as well as performance of my sales team. I immediately know at anytime of the day, if things are moving as I expect them to or if there are any positive or negative surprises.
  • Autoresponder and the SMS app has helped me improve my lead engagement to more than double.

Cons

  • I am not a big fan of the white background as it hurts the eye after a while
  • The email editor can be improved upon
  • Better ad expenditure utilization
  • Increased efficiency of the sales team.
  • Drastically improved lead engagement
- UI is intuitive & easy to start but more importantly product grew with us as we upgraded to advance features to optimize our campaigns.
- One of the best support. Whenever I contacted them I heard back almost immediately. Now with their improved selfhelp guides, I rarely have to
- Though this was not & shouldn't be reason to use LS, but their low pricing does help
If you use or are planning to use a CRM product for marketing purposes but think it is overwhelming to use, then you should consider using LeadSquared as it has all the main functionality for marketing and sales teams and is much more simple to implement.

LeadSquared Feature Ratings

9.3
WYSIWYG email editor
9
Landing pages
9
A/B testing
8
Mobile optimization
10
Email deliverability reporting
10
List management
10
10.0
Lead nurturing automation
10
Lead scoring and grading
10
Data quality management
10
Automated sales alerts and tasks
10
10.0
Calendaring
10
10.0
Dashboards
10
Standard reports
10
Custom reports
10
10.0
API
10
Customizability
10
CRM Project Management ()
Not Rated

Using LeadSquared

4 - Marketing Content, Sales, IT
1 - For the basic stuff once you setup the application, you may not need any support. However like us any user will will try and use their connectors, new technical options and try and optimize your business process around leadsquared usage. In fact, new functionality released from them time to time requires some small time to adapt and further improve our digital marketing process. I would say 10-15% time by a marketing personal and around the same effort by an IT support person (towards new development in advanced use cases integrating Leadsquared with our other systems)

Using LeadSquared

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