Marketing Automation perfect for Small Business
Leandro Jekimim Goulart | TrustRadius Reviewer
March 03, 2015

Marketing Automation perfect for Small Business

Score 10 out of 10
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Verified User
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Overall Satisfaction with LeadSquared

We are using Leadsquared for marketing automation in our sales and marketing department.
  • Everything is integrated: Landing Pages + Online Forms + Lead Management + Lead Behaviour Tracking (Website tracking) + Autoresponders + Email Campaigns + Open / Click Tracking + Lead Scores
  • Landing Page tools are very powerful, it's very easy to create beautiful and responsive Landing Pages with online forms, and also have options to customize their appearance and behaviour in case you need to integrate to an existing page in your website. Landing Page templates are also very useful.
  • Website tracking scripts can track visits in Landing Page even before user sign up.
  • Great automation, including autoresponder and Lead Scores.
  • Documentation - I used it a lot when I implemented my strategy.
  • WordPress integration made easy with plugins.
  • Exceptional support.
  • Constantly evolving platform, I have seen constant changes in the tools.
  • Some limitations in basic plan may not be explicit, I recommend using a trial version, and checking and asking about every aspect you will need.
  • Billed annually.
  • Allow us to know and measure lead behaviour, so we can implement a better lead strategy.
  • Easy to use, so we can implement, test, check, and move quickly.
Comparing to other platforms, Leadsquared has higher quality tools, better support and better website tracking for the right price.
Met my expectations.
I recommend LeadSquared to all businesses, especially for small businesses due to the integration and ease of use.

LeadSquared Feature Ratings

WYSIWYG email editor
10
Landing pages
10
Mobile optimization
10
Email deliverability reporting
10
List management
10
Lead nurturing
10
Lead scoring and grading
10
Automated sales alerts and tasks
10
Calendaring
10
Event/webinar marketing
10
Dashboards
10
Standard reports
10
Custom reports
10
API
10
Role-based workflow & approvals
10
Customizability
10