Amazing tool

We used LeanData as our bridge to do lead routing for new contacts that we pulled from 6sense insights, into Salesforce, and then distributed to the appropriate team member based on whether the account was new or not. On top of that, we ensured that we weren't creating duplicate contacts and/or accounts throughout this process to make sure our data stayed as clean as possible. We also leveraged LeanData to standardize a few frequently used properties like country and region so that we used a consistent naming convention throughout out our CRM. For example, all contacts/companies from the US were listed as USA with the region being NA.