All-in-one to increase your online brand awareness
January 02, 2018

All-in-one to increase your online brand awareness

Anonymous | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User

Overall Satisfaction with LinkedIn Marketing Solutions

We started using LinkedIn Marketing Solutions a few years ago, however, only in the past year, have we managed to fully take advantage of its potential. It is mainly used by our marketing department to generate an increased brand awareness across the LinkedIn platform, and run a series of online campaigns that aim to promote our company's product.
  • There is a constant update and upgrade of features and functionalities, across all Marketing Solutions.
  • The amount of information you can find regarding LinkedIn Marketing Solutions online makes user's life much easier. No matter the doubts you might have, there is always a webpage you can find the answer(s).
  • LinkedIn Marketing Solutions is backed by a great customer support team. They are quick in replying and solving any issues customers face.
  • There is a lack of control over the platforms. For e.g. campaign managers cannot set reminders of when a campaign is paused/live. This needs to be done manually, no matter the hour/date.
  • Customer Support is great, but there is the need of a personal account manager at times, due to the amount of written information. LinkedIn does not provide this service.
  • There is no animation (video / GIF) support for the campaigns running with LinkedIn Marketing Solutions.
  • It helped us generate more brand awareness in a shorter period of time, compared to an organic approach in increasing brand awareness.
  • It offers various options of Ads and Campaign formats to reach a targeted audience, and a flexibility to change and adapt these formats to a company's needs.
Compared to other solutions, LinkedIn Marketing Solutions are more extensive in terms of offerings.
Managers have a variety of options to start their online promotions. Each solution comes with a well-build platform, in-depth knowledge of how to use that platform and a team of dedicated people to help out all the way. And with each improvement they bring, they are strengthening their stand on the market and among users.
LinkedIn Marketing Solutions are an optimal choice for brand awareness, especially in a B2B environment. Managers have a wide variety of solutions to choose from and start promoting their businesses and products online. If managers, however, want to follow online trends and create content that is visual/animated, then LinkedIn Marketing Solutions should not be the first choice, as it does not support this type of content format.