Outbound use of Sales Nav
April 04, 2018
Outbound use of Sales Nav
Score 9 out of 10
Vetted Review
Verified User
Overall Satisfaction with LinkedIn Sales Navigator
It's being used across the sales team. In my role, I use it to identify new companies, read industry news, and locate prospects and understand their work history. Other team members use it to understand context behind a deal or a prospect's needs, and some use it to connect to those who they build a relationship with.
Pros
- Huge database of companies and employment history
- Filters to narrow companies and prospects can get very targeted
- Metrics, such as employment growth and headcount change, is helpful
Cons
- It is difficult to know when In-Mail has been sent to a prospect
- It is cumbersome to save leads, especially since we work with other CRMs
- Searches can be a mess: an example would be using Boolean searches and having a typo like "social media; - this shuts down the site.
- Identification of companies we wouldn't have found
- Ease of use, especially for closing deals
- Business intelligence to understand context around deals.
I use LinkedIn Sales Nav way, way more - the company information is better and the prospects are better and not outdated. EverString has trouble with understanding context or truly related companies, where LinkedIn, while more manual, allows for better data quality. LISN doesn't have inaccurate data, which is very important in my role.
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