Item: LinkedIn Sales Navigator
Rating: 10
Author: Shaun Houshmand

Use Cases and Deployment Scope

We use Linkedin Sales Navigator on the inside sales team. It addresses the problem of finding the right prospects at a particular company faster than using regular LinkedIn. With Boolean searches, and being able to filter searches down, it's the best tool for finding up to date information when it comes to a company's organization.

Pros and Cons

Searching for leads
Saving your leads and seeing if they changed jobs
Holding you accountable for enough social touches

Filtering could be a bit more refined. Right now we rely on booleans
The recommended leads are decent but sometimes very wrong
Wish it could integrate with other tools better

Return on Investment

It's saving us a good amount of time while prospecting
The data on someone's profile is much more accurate than a database
Saving leads and following them from company to company is great

Alternatives Considered

DiscoverOrg

I'd consider discovering and navigator as complementing tools. I use Navigator to find the leads I'm looking for because their data is more accurate, IMO since it is updated by the lead themselves. Then I jump to discovering their contact information like phone numbers, email, etc. Are both necessary, no. You can get away with either or.

Other Software Used

ToutApp, PersistIQ, Tableau Desktop

Likelihood to Recommend

I'd say sales navigator is well suited if you're diving into an account and want to search for your target audience. For example, if you sell to VP of Sales, I'd find the account you want to prospect, and use the various search functions to filter down to those few people that could be it. It's quick and easy.

Navigator

Overall Satisfaction with LinkedIn Sales Navigator