Strategic Account Sales Development
April 06, 2018

Strategic Account Sales Development

Soraya Hirani | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User

Overall Satisfaction with LinkedIn Sales Navigator

Our whole Sales Organization uses LinkedIn Sales Navigator. From our Sales Development Reps to Enterprise & Strategic AE's, we all take advantage of this sales tool. Our company has been using LinkedIn Sales Navigator, but I have only been with the company for approximately nine months. We do not have plans of making changes with our licensing for this tool, because we all find it very helpful!

Pros

  • Finding New Leads/Prospects
  • Searching for key words in profiles
  • Providing account-based news/updates

Cons

  • The new layout for Sales Navigator makes it very tough to integrate with ZoomInfo. I'm no longer to use the ZoomInfo extension in conjunction with LinkedIn Sales Navigator.
  • LinkedIn Sales Navigator should integrate better with Salesforce, too. Occasionally, LinkedIn Sales Navigator tells me a person is "in CRM" when really, they are not
  • It's become more difficult to send InMails through LinkedIn Sales Navigator and copy the message to enter in Salesforce
  • We have had several outbound bookings for leads we've identified from LinkedIn Sales Navigator
  • We have occasionally been misinformed whether a Lead is already in our CRM, when they are not, in actuality
  • LinkedIn Sales Navigator has helped our whole team identify job titles we should go after
ZoomInfo - LinkedIn Sales Navigator does not show contact information like ZoomInfo does, but maybe that is just because of the version our company uses.
For departments that are entirely Outbound Sales Operations, LinkedIn Sales Navigator is extremely helpful. For Inbound teams, I don't believe the tool would be as helpful. If an organization is getting qualified leads through the use of another tool, say ZoomInfo lists, then LinkedIn Sales Navigator is not needed to supplement. If the product you sell is to a very targeted market, with very specific job titles/responsibilities, I think Sales Navigator would fit those needs.

LinkedIn Sales Navigator Feature Ratings

9.0
Advanced search
9
Identification of new leads
9
List quality
Not Rated
List upload/download
Not Rated
Ideal customer targeting
Not Rated
Load time/data access
Not Rated
Not Rated
Contact information
Not Rated
Company information
Not Rated
Industry information
Not Rated
6.4
Lead qualification process
Not Rated
Smart lists and recommendations
8
Salesforce integration
4
Company/business profiles
8
Alerts and reminders
Not Rated
Data hygiene
5
Automatic data refresh
Not Rated
Tags
Not Rated
Filters and segmentation
7
Sales Intelligence Email Features ()
Not Rated

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