Crucial tool for sales efficiency
June 06, 2021

Crucial tool for sales efficiency

Anonymous | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User

Overall Satisfaction with LinkedIn Sales Navigator

LinkedIn Sales Navigator is used primarily for the sales and sales support departments within our company. We use it to research people and organizations, keep track of what's happening with our contacts in the news, and to identify decision makers and potential champions for our products and services. It's an incredibly useful tool.

Pros

  • Segment people by seniority and decision making ability.
  • Keeps you up to date on relevant news and information about your contacts.
  • Segment organizations by size and industry.

Cons

  • I hate that the messaging functionality is entirely separate from your regular LinkedIn inbox.
  • Cannabis is not listed as an industry or category despite the sector's rapid growth.
  • Changes to the platform can be frustrating to adapt to.
  • Being able to reach people that would otherwise be completely unreachable is vital in sales.
  • LinkedIn Sales Navigator saves me time every day by making it easy to find and connect with people.
  • Customer acquisition costs are lower because using the tool allows us to find prospects more quickly.
I don't believe that I've used other similar type tools. There is a software called Norbert that allows me to look up email addresses using the domain handle and the person's name, but I don't think that anything in particular can really compare to the number of people on the LinkedIn platform and the breadth of information it provides.

Do you think LinkedIn Sales Navigator delivers good value for the price?

Not sure

Are you happy with LinkedIn Sales Navigator's feature set?

Yes

Did LinkedIn Sales Navigator live up to sales and marketing promises?

Yes

Did implementation of LinkedIn Sales Navigator go as expected?

Yes

Would you buy LinkedIn Sales Navigator again?

Yes

Social selling is an absolute critical skill for anyone in business development today, particularly given the implications of the coronavirus pandemic on travel and conferences. LinkedIn Sales Navigator is hands down the best platform for business professionals to network and connect with one another. It's great to be able to find decision makers in organizations that otherwise have very little information available about team members on their website.

LinkedIn Sales Navigator Feature Ratings

Advanced search
9
Identification of new leads
8
List quality
8
List upload/download
Not Rated
Ideal customer targeting
9
Load time/data access
9
Contact information
7
Company information
8
Industry information
5
Lead qualification process
8
Smart lists and recommendations
8
Salesforce integration
Not Rated
Company/business profiles
9
Alerts and reminders
7
Data hygiene
8
Automatic data refresh
7
Tags
5
Filters and segmentation
6
Sales email templates
Not Rated
Append emails to records
Not Rated

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