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User Review: "Litmus and I"
https://www.trustradius.com/email-marketingLitmusUnspecified8.824101
Derrick Phipps profile photo
December 19, 2018

User Review: "Litmus and I"

Score 8 out of 101
Vetted Review
Verified User
Review Source

Overall Satisfaction with Litmus

We use Litmus in the marketing department. As an Art Director, I need to preview how my emails will look across various email clients. Of course there are slight display variances between email clients, but mainly we're looking for catastrophic breakdowns in the email. Often times it finds a critical issue in Outlook... Outlook is kind of the buzz kill in email design.
  • Litmus gives an accurate preview of how emails appear across various email clients
  • Litmus helps detect coding issues
  • Litmus allows users on my team to share email previews and determine whether we need to make adjustments
  • If I recall correctly, there used to be a browser preview functionality that is no longer available. I miss that.
  • I wish Litmus was able to detect why we're experiencing certain issues between email clients. It's probably wishful thinking at this point given all of the variables Litmus would need to consider in order to make a sound suggestion.
  • Litmus helps me sleep at night knowing my emails won't go out with messed up code.
  • If there is an issue with an email that someone (not me) sends, we're able to track whether they tested it in Litmus or not.
I've never used another product outside of Litmus. Litmus appears to be the industry standard in terms of email testing and I haven't heard otherwise from anyone else.
Litmus is great if you need to create a simple email that works well across a number of email clients. Litmus has a number of templates that can help you put together a polished email very quickly. Litmus could use a bit of help in organizing projects in folders. At the moment the way you search for a particular project is via keyword or looking them up based upon when they were created.

Litmus Feature Ratings

WYSIWYG email editor
Not Rated
Dynamic content
Not Rated
Ability to test dynamic content
Not Rated
Landing pages
Not Rated
A/B testing
Not Rated
Mobile optimization
5
Email deliverability
Not Rated
List management
Not Rated
Triggered drip sequences
Not Rated
Dashboards
Not Rated
Standard reports
Not Rated
Custom reports
Not Rated