Item: Litmus
Rating: 10
Author: Sherice Dominguez

Overall Satisfaction with Litmus

Use Cases and Deployment Scope

We use Litmus to test email templates in different mail clients and browsers with the Litmus editor and also sending directly out of Pardot. This ensures that the email looks great in all of the different clients/browsers and the experience is the best. We also use the spam checker to verify content and deliverability of our emails.

Pros and Cons

Pros

Client and browser testing
Email editor with live browser testing
Spam tests and deliverability tests in different clients and browsers
Community and posts by email experts

Cons

More ESP integrations
Additional share options
Additional user customizations

Return on Investment

Deliverability increase
Spam decrease
More personalization based on mail clients and browsers

Number of Contacts (List Size)

25,000 to 100,000

Using Litmus for B2C or B2B marketing

Both

Other Software Used

Pardot, Salesforce Community Cloud, Magento Commerce Cloud (formerly Magento)

Likelihood to Recommend

Litmus is a great tool for the entire email marketing process from code, testing, deliverability and analytics. You see how the customer is also interacting with your email through a snippet of code placed in the email. You can see how long they've read your email, the clients they've read them in and overall interaction.

Litmus Feature Ratings

Comments

Please log in to join the conversation

Litmus is the tool for all your email experience and deliverability needs