Litmus - great for previews, but prepare yourself to figure it out on your own
March 14, 2019

Litmus - great for previews, but prepare yourself to figure it out on your own

Berlynn Pierce | TrustRadius Reviewer
Score 7 out of 10
Vetted Review
Verified User

Overall Satisfaction with Litmus

Litmus is used by CRM and email marketing associates to review new email campaigns and automations.
  • A simple tool to navigate to the QA Checklist.
  • Multiple preview options that can be adjusted to your business by device and client.
  • The tool can be as simple or complex as needed -- from image review to links, image paths, loading speed, etc.
  • Lack of customer support.
  • Lack of transparency in fees -- I didn't realize we were not charged per email that we reviewed but per preview within each email.
  • Lack of training on the richness of the tool and its functionality.
  • Litmus is heavily utilized by the entire CRM team for each email campaign that is new or being adjusted; it has become a key part of our flow for the 5 seats we have purchased.
  • I believe Litmus could offer even more value if they took some time to train on features and capabilities. I am unsure that we even have a client success manager in place. We do also have ReturnPath as an option to preview emails, and may consider switching.
  • We use 15 email client renders to get a good feel for each email that we send as CRM is a core channel for the business so accuracy is extremely important especially with our ESP that requires a great deal of HTML rather than the drag and drop tool.
I am new to CRM and have not used another tool like Litmus other than the preview options with an ESP itself (Bronto, AutoPilot, Cordial). I do think the tool has many capabilities that we are not using, but Litmus is very simple and gives us the accuracy check that we need in order to proceed with our process and flow. We have ReturnPath as an option. However, I would expect Litmus to be more robust in previews specifically, since the focus for ReturnPath is on deliverability.
Litmus is a very simple tool that can be utilized to preview how your email will be viewed in different clients and with different devices. There are multiple options to ensure the accuracy of your email in regards to opens, images, and link verification. There is a lot of manual exploring that will need to take place, as we were never trained on all the uses of the tool, which seem to be broad. We are most likely under-utilizing the tool and paying for more than what we use it for. The only time we ever heard from customer support ended up being a sales call. However, the tool itself is reliable and simple.

Litmus Feature Ratings

WYSIWYG email editor
Not Rated
Dynamic content
Not Rated
Ability to test dynamic content
Not Rated
Landing pages
Not Rated
A/B testing
Not Rated
Mobile optimization
Email deliverability reporting
Not Rated
List management
Not Rated
Triggered drip sequences
Not Rated
Not Rated
Standard reports
Not Rated
Custom reports
Not Rated