Item: Litmus
Rating: 9
Author: Matthew Allen

Use Cases and Deployment Scope

We use it to test our emails across multiple platforms to ensure compatibility with multiple ESPs. It is not used by the whole organization, only the Email Design and Development Department.

Pros and Cons

Multiple ESPs to check
Live coding
QA

Using dynamic content
Update as you code
UX design

Return on Investment

Litmus helps our department make sure we don't have broken links or broken code.

Collaboration with Litmus

It allows us to check emails for dark mode and accessibility. We mainly use it for testing ESP compatibility.

Key Insights

Do you think Litmus delivers good value for the price?

Yes

Are you happy with Litmus's feature set?

Yes

Did Litmus live up to sales and marketing promises?

I wasn't involved with the selection/purchase process

Did implementation of Litmus go as expected?

I wasn't involved with the implementation phase

Would you buy Litmus again?

Yes

Other Software Used

Adobe Dreamweaver, Mobify, now part of Salesforce Commerce Cloud, Acoustic Campaign (formerly IBM Watson Campaign Automation)

Litmus is good to import your code (or type it in). Mainly we use it to check the code for compatibility across the 53 ESPs that our users primarily use. After that, we launch the emails through Acoustic.

Litmus: My opinion

Overall Satisfaction with Litmus