Litmus - the necessary tool in the email marketing world
June 25, 2021
Litmus - the necessary tool in the email marketing world
Score 10 out of 10
Vetted Review
Verified User
Overall Satisfaction with Litmus
We use Litmus for the technical review of email templates. Thanks to the software, we check how our emails will display in various inboxes and different environments, like mobile, tablet and desktop. Thanks to the analysis, we can improve the quality of our email templates and predict their performance after delivery to our customers.
Pros
- Review of email templates in inboxes from various email providers (Gmail, Hotmail, Yahoo, etc.).
- Previews of emails for different mobile devices running on iOS and Android.
- Code changes suggestions and recommendations that will improve email template performance.
Cons
- Better recognition of European markets.
- More mobile devices which are not leading in the US.
- More inbox previews for country specific email providers.
- Improvement of reputation of the company as an email sender.
- Elimination of costly mistakes.
- Shorter email review cycles.
- Acoustic Campaign (formerly IBM Watson Campaign Automation)
Better visibility into multiple email engagement and performance metrics from Litmus helped us better shape our journeys, remove unnecessary mistakes, and improve overall performance by focusing on what is essential - the customer's experience and the right message.
We have not fully implemented this process yet. However, I believe that once it is implemented, it will enable us to work more efficiently.
Do you think Litmus delivers good value for the price?
Yes
Are you happy with Litmus's feature set?
Yes
Did Litmus live up to sales and marketing promises?
Yes
Did implementation of Litmus go as expected?
Yes
Would you buy Litmus again?
Yes
Comments
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