Litmus - the necessary tool in the email marketing world
June 25, 2021

Litmus - the necessary tool in the email marketing world

Robert Rozycki | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User

Overall Satisfaction with Litmus

We use Litmus for the technical review of email templates. Thanks to the software, we check how our emails will display in various inboxes and different environments, like mobile, tablet and desktop. Thanks to the analysis, we can improve the quality of our email templates and predict their performance after delivery to our customers.
  • Review of email templates in inboxes from various email providers (Gmail, Hotmail, Yahoo, etc.).
  • Previews of emails for different mobile devices running on iOS and Android.
  • Code changes suggestions and recommendations that will improve email template performance.
  • Better recognition of European markets.
  • More mobile devices which are not leading in the US.
  • More inbox previews for country specific email providers.
  • Improvement of reputation of the company as an email sender.
  • Elimination of costly mistakes.
  • Shorter email review cycles.
Better visibility into multiple email engagement and performance metrics from Litmus helped us better shape our journeys, remove unnecessary mistakes, and improve overall performance by focusing on what is essential - the customer's experience and the right message.
We have not fully implemented this process yet. However, I believe that once it is implemented, it will enable us to work more efficiently.

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Acoustic Campaign (formerly IBM Watson Campaign Automation), HCL Unica, Microsoft 365 (formerly Office 365)
Litmus is an excellent tool for all people working in the email marketing field, especially email templates designers and campaign planners. The tool allows to predict and eliminate costly mistakes. Anyone with minimal technical knowledge can use it because its interface is well-designed. The value delivered by Litmus is impressive.

Litmus Feature Ratings

Ability to test dynamic content
Mobile optimization
Email deliverability reporting
Standard reports
Custom reports
URL Validation
Link Tracking
Spam Testing
Email Previews