Great Product For All Of Your Email Build Needs
January 17, 2022

Great Product For All Of Your Email Build Needs

Brandon Lawson | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User

Overall Satisfaction with Litmus

Litmus has become a staple for our organization when it comes to ensuring that our emails look their best for each and every send. Their new offerings of analytics, Builder, and Design Library have added an entirely new level of value to our email marketing team. Litmus has been important in helping us produce emails that are best-in-class when it comes to design and user experience.
  • Email previews that check everything from design to accessibility
  • A robust design library that is super intuitive
  • Analytics suite that helps the user understand how impactful a company's emails are to the users they reach
  • Make Partials editable in the build suite
  • Make templates sortable
  • Takes less time to build emails
  • Takes less time to review emails
  • Provides a robust offering to ensure the email user experience is as optimal as possible
For each campaign, we have explored how long our emails are being read. We are starting to explore how much of an impact MPP is having on our business.
Yes, Proof is an integral part of our email creation workflow. We use the collaborative review and approval to ensure that we communicate what needs to be changed in an email before its launch.
I haven't used any other products like Litmus

Do you think Litmus delivers good value for the price?

Yes

Are you happy with Litmus's feature set?

Yes

Did Litmus live up to sales and marketing promises?

I wasn't involved with the selection/purchase process

Did implementation of Litmus go as expected?

I wasn't involved with the implementation phase

Would you buy Litmus again?

Yes

It's best suited for previewing email builds and ensuring that they render as they were designed to. Litmus is less suited for building in the suite even though it is an offering that has a promising concept to build upon.

Litmus Feature Ratings

Ability to test dynamic content
Not Rated
Mobile optimization
9
Email deliverability reporting
Not Rated
Standard reports
6
Custom reports
6
URL Validation
Not Rated
Link Tracking
Not Rated
Spam Testing
5
Email Previews
10