Great Product For All Of Your Email Build Needs
Overall Satisfaction with Litmus
Litmus has become a staple for our organization when it comes to ensuring that our emails look their best for each and every send. Their new offerings of analytics, Builder, and Design Library have added an entirely new level of value to our email marketing team. Litmus has been important in helping us produce emails that are best-in-class when it comes to design and user experience.
Pros
- Email previews that check everything from design to accessibility
- A robust design library that is super intuitive
- Analytics suite that helps the user understand how impactful a company's emails are to the users they reach
Cons
- Make Partials editable in the build suite
- Make templates sortable
- Takes less time to build emails
- Takes less time to review emails
- Provides a robust offering to ensure the email user experience is as optimal as possible
For each campaign, we have explored how long our emails are being read. We are starting to explore how much of an impact MPP is having on our business.
Yes, Proof is an integral part of our email creation workflow. We use the collaborative review and approval to ensure that we communicate what needs to be changed in an email before its launch.
I haven't used any other products like Litmus
Do you think Litmus delivers good value for the price?
Yes
Are you happy with Litmus's feature set?
Yes
Did Litmus live up to sales and marketing promises?
I wasn't involved with the selection/purchase process
Did implementation of Litmus go as expected?
I wasn't involved with the implementation phase
Would you buy Litmus again?
Yes
Comments
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