Overall Satisfaction with Litmus
We primarily use Litmus for quality assurance purposes with our marketing emails. Beyond that, it allows us to be innovative. Litmus builder helps us develop custom-coded modules when we want to test out animated, interactive, dynamic, and personalized elements. The education and networking that Litmus facilitates within the email marketing community with webinars, forums, and annual Litmus Live events is where we see real value.
- Saved time by helping us prioritize marketshare per device and per esp
Yes, the integration between Marketo and Litmus is pretty seamless. I can upload to ESP with the click of a button and Marketo can send tests right into Litmus.
We have not used Litmus analytics tools in several years and I miss them! Especially with the new mail privacy protection, I'd love to know more about my audience's devices and platforms.
Litmus proof allowed my team to QA over 200 nurture emails in the span of a week. All the comments were in one area. It was a very streamlined process to edit, QA, and approve all from the same platform.
Do you think Litmus delivers good value for the price?
Are you happy with Litmus's feature set?
Did Litmus live up to sales and marketing promises?
I wasn't involved with the selection/purchase process
Did implementation of Litmus go as expected?
I wasn't involved with the implementation phase
Would you buy Litmus again?
Litmus is well-suited to organizations that custom code every email and want a built-in workflow management tool. Litmus is less valuable if you're already using a WYSIWYG email builder and that's all you want out of life.