Item: Litmus
Rating: 8
Author: Katie Zeff

Overall Satisfaction with Litmus

Use Cases and Deployment Scope

We primarily use Litmus for quality assurance purposes with our marketing emails. Beyond that, it allows us to be innovative. Litmus builder helps us develop custom-coded modules when we want to test out animated, interactive, dynamic, and personalized elements. The education and networking that Litmus facilitates within the email marketing community with webinars, forums, and annual Litmus Live events is where we see real value.

Pros and Cons

Pros

Grid layout in the Litmus builder
Education
User insights on email platforms, devices, locations

Cons

The folder structure of the new Litmus is more challenging to keep organized

Return on Investment

Saved time by helping us prioritize marketshare per device and per esp

Litmus Integrations

Yes, the integration between Marketo and Litmus is pretty seamless. I can upload to ESP with the click of a button and Marketo can send tests right into Litmus.

Marketing Strategy

We have not used Litmus analytics tools in several years and I miss them! Especially with the new mail privacy protection, I'd love to know more about my audience's devices and platforms.

Collaboration with Litmus

Litmus proof allowed my team to QA over 200 nurture emails in the span of a week. All the comments were in one area. It was a very streamlined process to edit, QA, and approve all from the same platform.

Key Insights

Do you think Litmus delivers good value for the price?

Not sure

Are you happy with Litmus's feature set?

Yes

Did Litmus live up to sales and marketing promises?

I wasn't involved with the selection/purchase process

Did implementation of Litmus go as expected?

I wasn't involved with the implementation phase

Would you buy Litmus again?

Yes

Likelihood to Recommend

Litmus is well-suited to organizations that custom code every email and want a built-in workflow management tool. Litmus is less valuable if you're already using a WYSIWYG email builder and that's all you want out of life.

Litmus Feature Ratings

Comments

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Becca Gage
(Vendor Representative) commented 2 years ago
Hi Katie, Thank you so much for your review! We're so happy to hear that you've had a positive experience utilizing Litmus in streamlining your QA process. 200+ emails is quite the volume, I'm so glad you were able to lean on Litmus to get the job done quick and efficiently. Keep up the awesome work! -Becca Gage, Customer Marketing at Litmus

Litmus for Life!