10-year customer and product fan!
June 22, 2022

10-year customer and product fan!

Anonymous | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Review Source

Overall Satisfaction with Litmus

Email rendering directly impacts engagement, and forward lead funnel movement. We see a direct and high attribution to the email channel when our emails look as expected on subscriber devices. That's why utilizing Litmus highly impacts our business. This tool gives us the ability to test new design ideas, understand the full user experience, and continue to progress our efforts to improve our branded emails. We love this product, and I highly suggest it to anyone who owns the email channel for your business.
  • Test email rendering on mobile and desktop.
  • Implement new design elements.
  • Inspire change and growth in our email team.
  • I feel there's room for inspiration of Interactive Email code & ideas.
  • Before utilizing this tool, our team sent emails that did not render well on all devices.
  • Implementing Litmus allowed us to improve the performance of the email channel by confirming the layout and rendering in subscriber inboxes.
  • This product helped us scale our email process more quickly by confirming existing code functionality.
We use performance metrics from a different platform presently. But in the past, the email engagement tools have helped our organization see the global touchpoints we hadn't accounted for when thinking of how to scale the business for other regions. This helped us make strategic decisions on send time, and methods to continue optimization based on subscriber views.
We do not use this feature.
Litmus is such a great tool that we've never had the need to shop for alternatives.

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This tool is helpful when designing HTML code for an email to use in a single 1-off unique campaign. We have also used it to build a complex set of templates containing different modules for separate use cases and campaign types. Using Litmus helps scale code for your business to utilize in multiple teams as well.

Litmus Feature Ratings

Ability to test dynamic content
Mobile optimization
Standard reports
URL Validation
Link Tracking
Email Previews