June 22, 2022
Manager in MarketingTelecommunications Company, 10,001+ employees
Score 9 out of 10
Overall Satisfaction with Litmus
We use litmus to QA emails from platform testing to the approval process. Litmus is especially great for multiplatform testing. However, some of the weak points if non gif support as the renders is image-based. The litmus proofs are used by multiple stakeholders to QA the email such as strategy, product, leadership, marketing communications, etc.
- platform testing
- reviews and proofs
- integration with other products especially for analytics. Litmus has great tracking and could be used for email integration.
The experience when going outside SFMC is more optimized and easier to navigate within Litmus itself. We are also able to take advantage of the version control and proof reviews. Within SFMC, the litmus integration allows you to get a quick and dirty rendering that's accurate to the platform.
It helped shaped our Apple privacy protection mitigation strategy. This allowed us to gauge our audience how the apple privacy protection would impact us. We also were able to get greater awareness of which devices, operating systems, and locations were used by our user base which impacted the look and feel of our emails.
The litmus proof feature allows us to have version control utilizing the same link. This allows us to QA and reviews emails seamlessly. This is especially useful when dealing with multiple stakeholders as they can give their feedback exactly where the impacted area is. Such as what image or copy needs to be changed.
While having the same core feature, litmus slightly edges out an Email on Acid with proof features, version control, and commenting. However, Email on Acid is cheaper but litmus still provides a better value proposition with its complete package. The integration of Email on Acid is also lacking compared to litmus.
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